Director, Product Platform (Marketing Technology)

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is seeking a Director of Product Platform, Marketing Technology to lead the evolution of our marketing platform across sportsbook, casino, and fantasy sports. In this role, you'll own the vision, strategy, and roadmap for marketing tools that drive promotions, targeting, personalization, and campaign execution-helping us deliver the right message to the right customer at the right time.
You'll lead a team of product managers and work closely with engineering, design, marketing, and analytics to build scalable solutions that boost engagement, conversion, and loyalty. If you're passionate about marketing tech, platform scale, and enabling growth-this is the role for you.
What you'll do as a Director of Product Platform, Marketing Technology

• Define and execute the roadmap for marketing and merchandising capabilities, ensuring alignment with company goals and stakeholder needs. Build for scale, automation, and flexibility.
• Mentor and grow a team of product managers, fostering a culture of ownership, innovation, and high performance.
• Partner closely with operations, marketing, CRM, analytics, engineering, and UX teams to deliver end-to-end solutions that enable smarter, faster, and more personalized customer engagement. Collaborate with other product teams to prioritize and deliver on an impactful platform roadmap powering marketing capabilities for all products at DK.
• Champion a test-and-learn culture. Develop new capabilities, run experiments (A/B testing, multivariate), and quickly iterate based on data and insights to optimize performance.
• Set clear KPIs and success metrics. Regularly report on progress, experiment results, and performance, driving transparency with stakeholders and continuous improvement.
• Ensure platform solutions are reliable, scalable, and easy to use for internal teams, while also compliant with data privacy, security, and regulatory standards.
• Keep a pulse on industry trends in martech, personalization, and customer engagement platforms to bring forward-looking ideas into the product strategy.

What you'll bring

• Strong understanding of marketing systems like CMS, CRM, promotions engines, campaign management, targeting/personalization platforms, and/or content merchandising systems.
• You have at least 8+ years of working experience within product management + management experience overseeing large product teams. Your communication and stakeholder management skills are exceptional.
• You excel at imagining how features and products can bring people together and drive continuous engagement.
• Skilled at generating hypotheses, running experiments, and using analytics tools to inform product direction. You connect product decisions to business impact, and articulate product visions that tie industry-leading user experiences to KPI outcomes.
• You focus on driving measurable outcomes, like increased engagement, conversion, and retention. You have a proven track record of delivering results.
• You ensure quality and alignment across every aspect of your work, from strategy through execution.
• You thrive on being a Player Coach. You take ownership of your work and drive it forward, while empowering your team with trust and space to take ownership and accountability for their products' success.

Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 192,100.00 USD - 240,100.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.