The Machine is the agentic operating system for marketing, built by Code & Theory. It plugs into the tools marketing teams use and turns disconnected workflows into a single intelligent system, connecting brand strategy, creative production, and media performance. The Machine helps power agencies across Stagwell's network and world-leading brands.
We're looking for a Director of Product Management, Adtech who will lead the development of AI-driven and agentic experiences within The Machine's media and adtech portfolio, translating complex data capabilities into intuitive, high-impact tools for media, strategy, and marketing teams. This role sits at the convergence of AI orchestration, adtech, product design, and workflow innovation, turning conceptual use cases into scalable, production-ready systems.
You will own high-leverage experiments, shape how users interact with generative and reasoning models across the media lifecycle — planning, optimization, trafficking, measurement, and reporting — and help define The Machine's next generation of features for the vertical. The ideal candidate combines fluency in AI systems and the adtech ecosystem, a sharp product sense, and comfort bridging strategy and engineering.
Our engineers are AI native and engage in and advance the state of the art in the practice of software development flow with AI.
WHAT YOU'LL DO
- Lead the roadmap for AI and agentic functionality across The Machine's media and adtech ecosystem
- Identify opportunities for generative and reasoning-based workflows that drive measurable efficiency or performance gains across media planning, optimization, and measurement
- Translate broad problem spaces into concrete feature sets, prototypes, and launch plans
- Collaborate with Data Science, Engineering, and UX to prioritize features and deliver fast, iterative experiments
- Rapidly prototype LLM-based agents, copilots, and data-interactive interfaces using sandbox environments and internal frameworks
- Define success metrics, run experiments, and evaluate performance to inform production decisions
- Partner with the Machine's AI architecture and FDE teams to ensure scalable, secure deployments
- Act as a connective hub between technical, media, and creative stakeholders across Stagwell
- Present prototypes, findings, and roadmaps clearly to leadership and partner teams
- Support cross-functional initiatives like client demos, internal rollouts, and pilot launches
WHAT YOU'LL NEED
- Significant product management experience, including a track record of leadership, with LLM-based products and using AI prototyping tools
- AI-native professional skills (you build/prototype/scaffold your approach to work using AI tooling)
- Deep domain expertise in media and adtech: ad platforms, measurement methods (MMM/MTA, incrementality), DCO, and campaign tracking and trafficking
- Technical fluency in AI tooling and architecture: APIs, vector databases, orchestration frameworks (LangChain, etc.)
- Comfort with ambiguity, fast iteration, and experimentation-heavy environments – we ship daily
- Excellent written and verbal communication skills for technical and non-technical audiences
- Familiarity with the media agency world is a plus
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The base compensation range for this role is $170,000 – $200,000 and spans multiple levels. We're open to hiring at the level that best matches the right candidate's experience. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, budget, and location.
Skills Required
- Significant product management experience, including a track record with LLM-based products and AI prototyping tools
- AI-native professional skills (build/prototype/scaffold work using AI tooling)
- Deep domain expertise in media and adtech: ad platforms, measurement methods (MMM/MTA), DCO, campaign tracking and trafficking
- Technical fluency in AI tooling and architecture: APIs, vector databases, orchestration frameworks (e.g., LangChain)
- Comfort with ambiguity, rapid iteration, and experimentation-heavy environments
- Excellent written and verbal communication skills for technical and non-technical audiences
- Familiarity with the media agency world
Code and Theory Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Code and Theory and has not been reviewed or approved by Code and Theory.
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Leave & Time Off Breadth — Time-off policies include an “unlimited”/flexible PTO approach with paid holidays/sick time and seasonal early-close Fridays, offering notable flexibility. These options provide additional downtime beyond standard accrual models.
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Healthcare Strength — Core medical, dental, and vision coverage is part of the standard package, with employer-verified health plan information cited as current. Life and disability insurance further reinforce foundational coverage.
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Retirement Support — A 401(k) with employer match is included in the package, supporting long-term savings. Candidates are encouraged to confirm the match formula during the offer stage.
Code and Theory Insights
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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