Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
- Own product positioning and messaging across Candescent’s platform and solutions
- Lead go-to-market execution for new products and feature launches
- Align cross-functional teams around clear customer value and differentiation
- Build structure and frameworks in an evolving, high-growth environment
- Collaborate deeply across Product, Sales, Customer Experience, Operations, and agency partners
- Help shape the Product Marketing function and mentor future PMM hires as the company scales
Product Positioning & Messaging
- Develop clear, differentiated value propositions and messaging frameworks for Candescent’s platform and feature set
- Translate complex technical capabilities into compelling, customer-centric narratives for banks and credit unions
- Ensure consistent positioning across website content, sales collateral, campaigns, and other external-facing materials
Go-to-Market Strategy & Execution
- Lead end-to-end go-to-market planning for product releases and feature launches
- Define ideal customer profiles (ICPs), buyer personas, launch readiness checklists, success metrics, and communication plans
- Drive cross-functional alignment with Product, Sales, Customer Success, and agency partners to ensure flawless execution
Competitive & Customer Insights
- Own and maintain the competitive landscape, delivering clear points of view on differentiation and positioning
- Partner with Product, Sales, and CX to understand customer needs, adoption challenges, and market trends
- Turn insights into actionable recommendations that influence messaging, launches, and product strategy
Sales Enablement
- Create customer-ready assets including pitch decks, one-pagers, feature sheets, battlecards, demo narratives, and FAQs
- Support sales training and ensure messaging consistency across teams
- Equip Sales with the tools and stories needed to confidently win in competitive deals
Cross-Functional Collaboration
- Act as a connective link between Product, Sales, Customer Experience, and Marketing
- Manage agency partners across design, content, research, and creative workstreams
- Communicate clearly and confidently with senior leaders, technical teams, and external stakeholders
Future Team Leadership
- Operate as a strong, hands-on individual contributor today
- Help define the vision, processes, and standards for the Product Marketing function
- Mentor and support junior PMMs as the team scales
- 8+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including 3–5 years in a leadership role
- Proven success building differentiated narratives, leading product launches, and driving measurable revenue impact
- Strong analytical and storytelling skills with the ability to simplify complex concepts for diverse audiences
- Deep experience in competitive intelligence, market analysis, persona development, and influencing product roadmaps
- Executive presence with the ability to inspire and influence without formal authority
- Demonstrated success partnering closely with Product, Sales, and Marketing teams, as well as managing agency partners
- Entrepreneurial, hands-on mindset balanced with strategic vision; thrives in fast-paced, high-growth environments
- Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field required; MBA or advanced degree preferred or equivalent work experience.
- Must be authorized to work in the United States; no visa sponsorship is available for this role
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Top Skills
What We Do
Candescent brings together the transformative technologies that power and connect account opening, digital banking and branch solutions for banks and credit unions of all sizes. And we’re here to help you extend, differentiate and illuminate your digital-first banking experiences. Our industry-leading products and services, cloud architecture and on-demand developer tools give you the power to differentiate and deliver seamless customer journeys.
