Director of Product Marketing & Competitive Intelligence

Compensation Range:

$150,000 - $175,000

Compensation Disclaimer:
The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. Actual offers may differ based on experience, market conditions, and other relevant factors. The range does not include additional compensation such as bonuses, equity, benefits, or other incentives.

Job Summary:

Altus Group is seeking a strategic and dynamic Product Marketing leader to drive transformational growth and competitive advantage. Reporting to the Vice President of Product Management, this role is responsible for developing and executing comprehensive go-to-market strategies that accelerate revenue growth. The Director of Product Marketing will lead multi-year product marketing strategy, competitive intelligence, customer insight development, and go-to-market execution, while transforming Product Marketing into a strategic growth engine across the organization.

Key Responsibilities:

Strategy & Market Leadership

• Develop and own product marketing strategy aligned with corporate objectives and market opportunities

• Lead competitive intelligence initiatives to inform product roadmap, pricing, and positioning

• Partner with executives to define market segmentation, target profiles, personas, and value propositions

• Present strategic recommendations and market insights to executive leadership and key stakeholders

• Build deep customer insights through research programs to drive customer-centric positioning and messaging

Go-to-Market & Execution

• Design and execute integrated launch strategies that drive measurable customer acquisition and revenue growth

• Architect go-to-market frameworks that maximize adoption and revenue expansion

• Develop data-driven sales enablement materials, including competitive battle cards and value calculators

• Establish KPIs to measure strategy effectiveness and optimize marketing ROI

• Lead customer research to inform product strategy and messaging

Team Leadership & Cross-Functional Partnership

• Build and scale a high-performing Product Marketing team

• Develop team capabilities through coaching and performance frameworks

• Drive cross-functional collaboration across Product, Sales, Marketing, and executive leadership

Key Qualifications:

• 10+ years of progressive marketing experience, including strategic leadership in B2B technology or SaaS

• Proven track record of developing strategies that drive measurable business outcomes (revenue growth, market share, customer acquisition)

• Strong strategic thinker with the ability to translate market insights into actionable business strategies

• Executive presence and strong communication skills, with the ability to influence senior leadership

• Experience building and leading high-performing teams in fast-paced, multi-product environments

• Data-driven mindset with strong analytical capabilities

• Background in Commercial Real Estate, Proptech, or professional services is a plus

Unlock your Altus Experience!

If you’re looking to advance your career in in an industry that is transitioning for greatness, there’s no better place than Altus Group.

Our high trust, high performance culture prioritizes progressive programs that empower you to deliver your greatest performance while promoting collective success where everyone is recognized and connected. 

We offer boundless opportunities in a rapidly growing global business: mentorship from the best and brightest in CRE, access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry.

What Altus Group offers:

• Rewarding performance: competitive compensation, incentive and bonus plans, and a total rewards package prioritizing mental, physical, and financial well-being.

• Growth and development: we invest in your professional learning. Our Altus Intelligence Academy offers over 150,000 hours of learning content.

• Flexible work model: our Activity-Based Work model provides flexibility to align your work location to the needs of the work — use the office for collaboration and remote work for focused tasks.

Inclusivity & Accessibility

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
 
Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need accommodation, please contact us at [email protected] or +1 888 692 7487.

Use of Artificial Intelligence

AI tools may be used to support the initial stages of screening for this role; however, all assessments and final hiring decisions are reviewed and made by an Altus Group hiring professional.

Background Checks

Please note that as part of our commitment to maintaining a safe and secure workplace, Altus Group may conduct background checks on candidates who receive a conditional offer of employment. These checks may include, but are not limited to, verification of employment history, education credentials, criminal records, credit history (where relevant), and reference checks. The scope and nature of background checks may vary depending on the role, location, and applicable laws. All background checks will be conducted in compliance with local laws and regulations, and candidates will be informed of any checks required as part of the recruitment process.

Other Notes / Application Process

We appreciate all applicants; however, only those selected to move forward will be contacted. Thank you for your interest in Altus Group.