Director, Product Marketing

Reposted 24 Days Ago
Hiring Remotely in USA
Remote
Senior level
Cloud • Marketing Tech • Sales • Software
PandaDoc is the leading all-in-one document workflow automation platform with eSignature capabilities.
The Role
The Director of Product Marketing will lead PMM teams, drive go-to-market strategies, and craft messaging while engaging customers to optimize product adoption for PandaDoc's offerings.
Summary Generated by Built In

PandaDoc is looking for a Director of Product Marketing to lead the function, develop a team of world class PMMs, drive product go-to-market strategy for new product innovation, and help PandaDoc unlock value for our target audiences. PandaDoc PMMs work across the entire product lifecycle: from helping shape the product based on market and customer insights, to driving launches, to growing product adoption across our customer base.

Our ideal candidate is a driven and ambitious cross-functional star who can fluidly operate across Product, Marketing, and Sales teams across the company to guide our go-to-market success. This is a US-based, fully remote role reporting to the SVP of Marketing.

In this role, you will:
  • Team leadership: manage a team of high performing PMMs and provide guidance and mentorship to fuel their professional growth
  • Strategic business planning: define TAM, target markets, business opportunities, and develop go-to-market strategies to realize them
  • Narrative, messaging, and positioning: craft and optimize positioning and messaging around the market, company, platform, product, and competition
  • Customer obsession: engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new sales concepts and how to get the most from PandaDoc
  • Product partnership: work with Product leadership to shape differentiated product roadmap investments; maintain a deep understanding of our current product and product plans; successfully launch new products to market; author and enable our product demos; and ensure that all PMM work is guided with intimate knowledge of our products 
  • Content strategy: work with our Corporate Marketing team to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision 
  • Sales & CS enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge with the aim of increasing close rates, competitor win rates, sales velocity, and ACV
  • Partner enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling PandaDoc
About you:
  • 8+ years of experience in marketing, with at least 5 years of product marketing experience in B2B SaaS
  • Experience leading and inspiring a team of marketers
  • Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
  • Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders 
  • Ability to create a range of marketing assets including on-message product demo videos, sharp and succinct slide pitch-decks, and product data sheets.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
  • Ability to strategize and craft compelling messaging and positioning for technology products.
Company Overview: 

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

Company Culture: 

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Benefits:
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

The annual OTE for this role is up to 250k.


PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.


Application deadline: 06/20/26

Skills Required

  • 8+ years of experience in marketing
  • 5 years of product marketing experience in B2B SaaS
  • Experience leading a team of marketers
  • Excellent communication skills
  • Ability to create marketing assets
  • Ability to use data and analytics for decision-making

PandaDoc Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PandaDoc and has not been reviewed or approved by PandaDoc.

  • Healthcare Strength Employer-covered medical with low-deductible options plus comprehensive dental and vision create a strong core benefits foundation. Mental-health support and disability/life coverage further reinforce overall healthcare strength.
  • Leave & Time Off Breadth Generous PTO that increases with tenure, separate self-care days, paid holidays, and a birthday day off point to ample time away from work. Paid parental leave for all parents, with extended time for birth parents, adds meaningful depth to the leave offering.
  • Wellbeing & Lifestyle Benefits A remote-first setup with flexible schedules, wellness initiatives/allowances, and a home-office stipend support day-to-day wellbeing. Education stipends and regular team events contribute to lifestyle and growth outside base pay.

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The Company
St. Petersburg, FL
689 Employees

What We Do

Since its founding in 2013, PandaDoc has been on a mission to empower growing businesses to thrive by taking the work out of document workflows. PandaDoc provides an all-in-one document workflow automation platform with eSignature capabilities that helps fast scaling teams accelerate the ability to create, manage and sign digital documents, including proposals, quotes and contracts and more. More than 30,000 customers are using PandaDoc to improve document workflow, insights and speed while providing an amazing experience for the end users. PandaDoc is backed by leading venture firms and corporate investors, including OMERS Growth Equity, G-Squared, Altos Ventures, Rembrandt Venture Partners, One Peak Partners, M12 (Microsoft), and HubSpot. PandaDoc is proudly a remote-first global company.

Why Work With Us

Maintaining and preserving our company culture is imperative as we continue to grow, especially as a remote-first company. Our culture is centered on hiring the best and empowering them to do their jobs - provide employees the right technology to succeed, encourage risk taking, and foster an environment built on transparency, trust and empathy.

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