Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.
The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.
As the Director of Product Marketing, you are a strategic, battle-tested leader who shapes how Vectra AI tells the modern network, modern attack story. You partner directly with senior leadership to set the strategic direction for our platform’s Clarity, Coverage, and Control pillars—and you convert complex technology, attacker tradecraft, and buyer needs into crisp narratives, differentiated positioning, and high-impact go-to-market strategies.
You will lead a high-performing team across multiple PMM functions and guide them through ambiguity. You’ll operate at the intersection of product, sales, marketing, research, and executive leadership to ensure every message, launch, and program advances our mission to deliver the most accurate attack signal at speed and scale.
Key Responsibilities Strategic Leadership & Market Direction- Partner with senior executives to define Vectra AI’s long-term product marketing strategy, messaging architecture, and platform narrative.
- Translate business strategy, market trends, segment and buyer research into actionable functional plans and GTM motions.
- Own and evolve platform-level positioning for hybrid enterprise protection across network, identity, and cloud.
- Lead end-to-end GTM planning for major platform launches and cross-product initiatives.
- Create compelling messaging, content, and enablement for CISOs, architects, SOC leaders, and analysts.
- Ensure absolute clarity and differentiation across all value stories, with consistent alignment to our core pillars.
- Serve as the PMM voice at the executive table—shaping decisions, anticipating challenges, and aligning stakeholders.
- Build deep relationships with Product Management, Sales, Customer Success, and Demand to ensure cohesive execution.
- Represent Vectra AI’s point of view with top customers, analysts, and media.
- Direct and mentor a team of product marketers; coach managers to lead effectively and build new PMM frameworks.
- Drive operational rigor across planning cycles, content calendars, launches, and reporting.
- Own PMM budgets and resource allocation to maximize revenue impact and strategic alignment.
You will be measured on outcomes tied to Vectra AI’s strategic goals, including:
Market Leadership & Positioning- Increased adoption of Vectra AI across Network, Identity, and Cloud.
- Strong analyst recognition and message consistency across categories.
- Contribution to pipeline, win rates, competitive gains, and expansion revenue.
- Effective enablement that accelerates deal velocity and improves competitive performance.
- Clear demonstration of platform value across Clarity, Coverage, and Control.
- Increased cross-sell, upsell, and customer advocacy.
- PMM execution excellence across launches, content, and alignment.
- Team growth, retention, productivity, and leadership development.
Skills and Experience Experience
- 5 –10+ years in cybersecurity or enterprise technology product marketing, with at least 5 years in a leadership role.
- Proven success defining strategy and GTM for complex, multi-product platforms.
- Strong track record influencing senior executives and simplifying complex concepts for different audiences.
- Experience leading product marketing teams through high-growth phases.
- Exceptional storyteller with deep knowledge of CISO, architect, and SOC buyer needs.
- Expertise in competitive analysis, market segmentation, value proposition design, and messaging architecture.
- Adept at orchestrating multi-stakeholder work and aligning cross-functional teams.
- Strong operational skills in planning, prioritization, and execution.
- Strategic thinker who anticipates market shifts and brings clarity to complex problems.
- Direct, honest communicator grounded in customer-first thinking.
- Protective of customer outcomes and committed to delivering measurable security value.
- Confident, decisive leader comfortable making long-term strategic decisions.
Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.
Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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What We Do
Vectra® is the leader in threat detection and response – from cloud and data center workloads to user and IoT devices. Its Cognito® platform accelerates threat detection and investigation using AI to enrich network metadata it collects and stores with the right context to detect, hunt and investigate known and unknown threats in real time. Vectra offers four applications on the Cognito platform to address high-priority use cases. Cognito Stream™ sends security-enriched metadata to data lakes and SIEMs. Cognito Recall™ is a cloud-based application to store and investigate threats in enriched metadata. Cognito Detect™ uses AI to reveal and prioritize hidden and unknown attackers at speed. And Cognito Detect for Office 365 and Azure AD™ finds and stops attacks in enterprise SaaS applications and the Microsoft 365 ecosystem. For more information, visit vectra.ai.
