The Role
As Director of Product Marketing, you'll lead product marketing at ChowNow, focusing on market strategies and customer insights, while managing a small team.
Summary Generated by Built In
About Us:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash.
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
As Director of Product Marketing, you'll lead and evolve the product marketing function at ChowNow during a transformational moment in the company's evolution. Under new CEO leadership, we're reimagining how we bring products to market and accelerate value delivery to restaurants. You'll be the strategic bridge between Product, Growth Marketing, and Sales, elevating the frameworks, processes, and team capabilities that enable world-class launches while directly influencing product strategy through customer insights.
This is a rare opportunity to take product marketing to the next level at a mission-driven company processing $2B+ in annual transactions. You'll refine how we position products to dual audiences (restaurant owners and diners), mature our go-to-market playbooks that drive adoption, and strengthen the voice of customer feedback loops that inform product roadmap decisions.
You'll report directly to the Senior Vice President of Product. Will directly manage a team of 2-3.
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are. You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.
Specifically You Will:
- Lead and scale the team: Manage and develop the product marketing function at ChowNow, building team capabilities, establishing best practices, and hiring talent to meet the demands of our next phase of growth
- Drive market intelligence and customer research: Conduct deep market analysis to understand customer needs, pain points, and buying behaviors, synthesizing insights from customer interviews, competitive analysis, and market trends to inform product strategy
- Own product positioning and messaging: Craft compelling value propositions that differentiate our products in the market, developing clear messaging frameworks that articulate why our products matter, who they're for, and how they're uniquely positioned against competitors
- Lead go-to-market strategy and launch execution: Orchestrate product launches by developing comprehensive GTM plans that coordinate across sales, marketing, customer success, and product teams, defining target segments, pricing strategies, and success metrics
- Enable sales and internal education: Equip sales teams with the tools, training, and content needed to effectively sell products, creating battle cards, demo scripts, competitive intelligence briefs, and conducting regular training sessions
- Drive product adoption and growth initiatives: Drive user adoption through targeted campaigns, onboarding programs, and feature education, analyzing usage data to identify expansion opportunities and develop strategies that increase customer lifetime value
You Should Apply If You:
- Are a proven product marketing leader: You have 7+ years in B2C and/or B2B product marketing at technology or platform companies, including 4+ years building and leading high-performing teams. You've scaled product marketing functions, established frameworks that enable great launches, and know how to balance strategic vision with hands-on execution.
- Turn insights into compelling narratives: You're deeply research-driven, leading customer research programs and competitive analysis that uncover real insights. You then translate those insights into crisp, benefit-driven stories that differentiate products and resonate with audiences. You're a natural storyteller who makes complex capabilities feel simple and valuable.
- Excel with both B2B and B2C audiences: You understand the nuances of marketing to SMB buyers (restaurant owners making business decisions) and consumers (diners choosing where to order). You can craft positioning that works across both segments or tailor it precisely when needed, navigating the complexity of dual audiences with ease.
- Are a cross-functional leader and influencer: You've orchestrated successful product launches across Product, Engineering, Sales, Marketing, and Customer Success teams. You know how to influence without authority, build consensus across functions, and drive alignment even when priorities compete. You're the connective tissue that makes GTM execution seamless.
- Are operationally rigorous: You build repeatable processes, establish clear metrics, and continuously optimize based on data. You create frameworks that scale, track what matters, and aren't satisfied until you see measurable impact. You bring discipline and rigor to the art of product marketing.
- Are passionate about SMB and mission-driven work: You genuinely care about helping small businesses compete and thrive. You're excited to work on products that make a tangible difference in local communities, and you bring authentic enthusiasm for empowering independent restaurants to own their customer relationships and succeed on their own terms.
About Our Benefits:
- Expected On Target Earnings (OTE): $182,000- $236,000 (depending on candidate experience and location)
- Ongoing training and growth opportunities.
- A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
- Rock solid medical, dental, and vision plans.
- Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
- Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life
- 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
- 401(k) Matching
- Employer-contributing student loan assistance program or continuing education reimbursement program
- Employee Stock Incentive Plan.
- Pet insurance for your fur babies
- Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
- Enough freedom to spread your wings while still holding you accountable.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.
Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.
Read here about your California privacy rights.
#Li-Remote
What the Team is Saying
Kim
Lead Front End Engineer
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining. The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others. And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners and the same goes for our culture.
Why Work With Us
Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time.
Gallery
ChowNow Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy asks local Los Angeles employees to come in 2 times a week to allow for in person collaboration and cross-functional relationship building. Our open air, Culver City Headquarters is spacious and inviting for teams to be together.
Typical time on-site:
2 days a week
Culver City, CA
The ChowNow HQ is in the heart of LA's tech scene. Culver City is near the beach, the freeways, the airport, & the tech industry action. Just 5 minutes from the vibrant center of Downtown Culver City, team members have the opportunity to explore the local fare to their heart's content.
