The Role
The Director of Product Marketing will lead the go-to-market strategy for hardware products, collaborate with teams, and craft compelling messaging for Extreme's networking solutions.
Summary Generated by Built In
Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.
Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.
Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.
Position Summary
Extreme Networks is seeking an experienced and strategic Director of Product Marketing (Hardware) to lead the go-to-market strategy, positioning, and storytelling for our industry-leading wired, wireless, fabric, and SD-WAN portfolio. This role will shape how Extreme articulates the value and differentiation of our hardware innovations—delivering the performance, reliability, and security enterprises need to power digital transformation at the network edge and core.
You will be responsible for defining competitive narratives, influencing product strategy, and enabling global sales success across Extreme’s hardware offerings. As part of the Product Marketing leadership team, you will collaborate closely with Product Management, Sales, Corporate Marketing, and Revenue Enablement to ensure consistent, compelling, and competitive positioning across all customer touchpoints.
Key Responsibilities
Hardware Portfolio Strategy & Positioning
· Lead the product marketing strategy for Extreme’s hardware portfolio, including switching, wireless access points, fabric networking, and SD-WAN.
· Develop portfolio-level value propositions and market segmentation strategies aligned with Extreme’s enterprise networking vision.
· Define category differentiation around performance, resiliency, scalability, energy efficiency, and integration with Extreme Platform ONE and AI-powered, cloud-based, network management.
· Partner with Product Management (for hardware) to influence roadmap priorities based on market insights, customer needs, and competitive trends.
Messaging, Storytelling & Content Development
· Craft compelling messaging and positioning that highlight how Extreme’s hardware solutions deliver end-to-end simplicity, automation, and security.
· Create high-impact marketing assets—solution briefs, whitepapers, datasheets, presentations, customer case studies, and web content—that articulate tangible business outcomes.
· Develop integrated narratives that connect hardware differentiation with software and AI capabilities (e.g., Extreme Platform ONE, AI Expert, AI Canvas, and AI Agents).
Go-to-Market Leadership & Launch Execution
· Lead GTM planning for major product introductions and lifecycle refreshes across wired, wireless, fabric, and SD-WAN product portfolios.
· Collaborate with Field Marketing and Demand Generation to design launch campaigns, events, and digital activations that accelerate awareness and pipeline growth.
· Ensure consistent messaging across sales, partner, and analyst-facing channels to reinforce Extreme’s leadership in enterprise networking.
Sales & Partner Enablement
· Build and maintain sales enablement materials, including battlecards, competitive playbooks, ROI/TCO frameworks, and customer reference outcomes.
· Train sales and systems engineering teams on key value propositions, competitive differentiation, and objection handling.
· Collaborate with partner marketing teams to extend hardware positioning into channel, OEM, and technology alliance ecosystems.
Market, Customer & Analyst Engagement
· Conduct ongoing competitive analysis across networking vendors to identify market shifts and whitespace opportunities.
· Engage directly with customers, partners, and industry analysts to validate positioning and gather market feedback.
· Represent Extreme at industry events, customer advisory boards, and executive briefings to promote thought leadership in enterprise networking.
Skills and Qualifications
Experience:
· 10+ years of experience in Product Marketing, Solutions Marketing, or GTM leadership roles within enterprise networking hardware, switching, wireless, or SD-WAN industries.
· Proven track record of driving go-to-market success for complex hardware portfolios, with measurable business outcomes.
· Demonstrated ability to collaborate cross-functionally with engineering, product management, and global sales organizations.
Industry Knowledge:
· Deep understanding of network infrastructure architectures—spanning campus, branch, and data center environments.
· Familiarity with Ethernet switching (ex. Data Center, Edge, Service Provider, etc.), Wi-Fi 6/6E/7, fabric networking, SD-WAN, and edge connectivity solutions.
· Strong grasp of hardware differentiation areas such as throughput, latency, PoE efficiency, environmental design, and lifecycle management.
· Understanding of how hardware integrates with cloud-based network management and AI-driven analytics.
Strategic & Analytical Thinking:
· Skilled at translating product innovation into customer-centric messaging focused on ROI, performance, and total cost of ownership.
· Experienced in competitive analysis and segmentation to uncover growth opportunities across verticals and use cases.
Communication & Leadership:
· Exceptional communicator and storyteller with the ability to influence at all organizational levels.
· Adept at simplifying complex technologies into clear, outcome-driven narratives for diverse audiences.
· Proven leadership skills, including mentoring product marketers and driving cross-functional collaboration.
Education:
· Bachelor’s degree in Marketing, Business, or Engineering required; MBA preferred.
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Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.
We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.
Top Skills
AI
Automation
Cloud Computing
Data Analysis
Ethernet
Networking
Sd-Wan
Wi-Fi 6
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The Company
What We Do
Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.
