The Role
The Director of Product Marketing will create effective strategies to enhance product awareness and adoption, driving revenue growth through messaging, positioning, and cross-functional collaboration.
Summary Generated by Built In
About the Role
Validity’s Director of Product Marketing will drive business results by developing and executing effective product marketing strategies.
In this role, you will build and execute go-to-market strategies designed to drive product awareness and adoption, thus contributing to revenue growth. This will include crafting differentiated and engaging messaging as well as refining product positioning within the market.
The ideal candidate will have a well-honed process for understanding customer needs and demonstrated experience in translating those needs into meaningful product marketing inputs.
Position Duties and Responsibilities
Validity’s Director of Product Marketing will drive business results by developing and executing effective product marketing strategies.
In this role, you will build and execute go-to-market strategies designed to drive product awareness and adoption, thus contributing to revenue growth. This will include crafting differentiated and engaging messaging as well as refining product positioning within the market.
The ideal candidate will have a well-honed process for understanding customer needs and demonstrated experience in translating those needs into meaningful product marketing inputs.
Position Duties and Responsibilities
- Collaborate cross-functionally to define, develop, and communicate the product marketing strategy.
- Collaborate with product management - leverage key market, buyer, and competitive insights to help inform the product roadmap.
- Develop value-based messaging and positioning that communicates how Validity products uniquely address customer challenges. Bring the story to life through collateral, web content, use cases, videos, presentations, pitch decks and more.
- Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue.
- Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies.
- Drive go-to-market planning and execution for new products and features, working cross-functionally to ensure a successful launch and reporting on post-launch KPIs
- Ensure competitive intelligence is up-to-date. Ensure sales, marketing, and product teams are well-informed and have accurate and actionable information to support their needs.
- Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences. Ensure clear communication and alignment across teams on product roadmaps, key initiatives, and performance metrics.
- 8-year minimum experience in Product Marketing for an Enterprise B2B organization
- Deep understanding of product marketing principles, strategies, and best practices.
- Domain expertise within marketing success platforms. Deep knowledge of customer data management solutions as well as digital marketing and email technologies. Understanding of Validity’s target market & competitive landscape.
- Content expertise: strong messaging/positioning skills, and solid writing skills for use in creating documents, presentations, articles and compelling copy.
- Data-driven and results-focused: must be skilled at both developing strategy and delivering hands‐on, tactical execution.
- Excellent communication, presentation and storytelling skills: Ability to articulate complex ideas clearly and persuasively to both internal and external audiences. Translate technical complexity into clear, compelling narratives.
- Experience launching new products.
- Experience working in a high-velocity SaaS company focused on rapid growth and continuous innovation that requires quick decision-making, agility, and a strong emphasis on speed to market as well as revenue growth. Understanding of the sales motions that underpin a high-velocity SaaS business.
- Bachelor's degree in business, sales management, marketing, computer science, engineering or a related field.
- Experience managing and scaling teams.
Top Skills
B2B Marketing Strategies
Customer Data Management Solutions
Digital Marketing Technologies
Email Technologies
Product Marketing Principles
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The Company
What We Do
Businesses run better and grow faster with trustworthy data. For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.
