Double Good’s mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission.
In recent years, Double Good has seen 40% year over year growth, and we’re excited about our future! We’re excited about the possibility of you joining our mission.
Location - This is a hybrid role, requiring onsite presence every Thursday at our downtown Chicago office, and as needed at our Burr Ridge and Elmhurst locations
About the role:
The Director of Product Marketing will build and establish, then lead the Product Marketing organization. As the first product marketing hire, you will build the function from the ground up—developing positioning, crafting messaging, enabling go-to-market, and driving user adoption. This is a strategic and hands-on role for an experienced product marketer who thrives in a fast-paced environment and has deep experience in consumer tech startups.
Responsibilities:
- Develop product positioning, messaging, and value propositions for all consumer-facing offerings
- Translate product features into compelling consumer benefits across channels
- Lead go-to-market (GTM) strategy for new product feature and product launches
- Leverage and partner with consumer research to develop a deep understanding of users and apply that to marketing strategies and tactics.
- Partner with Product and Design to influence roadmap and user experience
- Build and maintain competitive intelligence to guide positioning and differentiation
- Collaborate with Growth and Lifecycle teams to optimize acquisition, retention, and engagement
- Enable internal teams with product narratives, training, and messaging frameworks
- Create scalable systems for product launch tiering and support so the function can scale over time.
- Integral to the full product journey - creating research, positioning, naming, competitive analysis, feature refinement, messaging, launch, and adoption/growth strategy.
Experience & Skills we value:
- Exceptional storytelling and communication skills: clear, concise, and audience-driven
- Strategic thinker with operational agility: able to zoom in and out effortlessly
- Deep understanding of consumer behavior, customer journeys, and segmentation
- Full scope of GTM experience from ideation and roadmapping through launch planning and post-launch analysis
- Skilled in working cross-functionally and influencing peers and leadership to achieve key goals
- Highly organized with excellent prioritization skills in ambiguous environments
- Strong analytical orientation and excited to use data to guide decision-making
- Self-starter with founder mentality: own the narrative, own the results
Requirements:
Education:
- Required Education: Bachelors degree required
Work Experience:
- 6–8+ years of marketing experience, with at least 3+ in product marketing roles and 1+ year managing Product Marketing Managers
- Experience at fast-growing B2C tech startups is required
- Proven success in launching and growing adoption of product features
- Experience in zero-to-one or early-stage company environments strongly preferred, with experience across a more established Product Marketing organization
- Experience in marketplaces, fundraising, and youth-centric brands is a plus
Equal Pay Disclosure(s):
We’re on a mission to create more joy in people’s lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.
Base Pay range for this position:
- $140,000 - $180,000
- Target Annual Bonus: 20% of base salary
The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.
Benefits:
- Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
- Visit the Careers page on our website for more information at https://www.doublegood.com/careers.
Double Good is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity. Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability. The EEO is the law and is available here. Right to Work Statement (English and Spanish).
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What We Do
Double Good is a company built on creating joy and helping others. By reimagining product-based virtual fundraising, we help expand organizations' missions by giving back 50% of every dollar sold. We make ultra-premium popcorn sold through our simple-to-use software. We've helped raise over $200 million to support organizations nationwide that tilt the playing field for all kids. Double Good is not a popcorn company nor a digital company. It is a team of makers, designers, and problem-solvers dedicated to simplifying fundraising challenges and enabling communities to thrive. The soul of Double Good lies in the mission of creating and sharing joy. We built our fundraising platform on the idea that connecting with supporters should be simple, approachable, and effective. The funds raised go on to relieve the high costs of education, extra-curricular activities, community engagement, and athletic development. We partner with purposeful organizations to benefit students and athletes facing physical, intellectual, and financial challenges. Our goal is to amplify marginalized voices and push the boundaries of access to academic and athletic activities by contributing experiences, equipment, and educational opportunities to the communities that crave them the most.
Why Work With Us
Double Good strives to create joy for both its customers and employees. We strive to have employees feel supported and like they can grow in the company through professional development, coaching, volunteering, and more. Double Good employees deliver excellence, own it, build relationships, and enjoy the ride.
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