Director of Product Marketing

SafeLease is an insurance technology company that specializes in commercial real estate.

We started in self storage and are rapidly expanding our suite of products. We believe traditional commercial insurance can be distributed faster and cheaper. To do that, we’ve brought the entire insurance value chain—distribution, underwriting, and tech—under one roof to drive excellence and innovation in an industry that’s ripe for disruption.

SafeLease helps self-storage operators protect and expand their businesses. With a rapidly growing core product, we are looking for a Director of Product Marketing to drive the go-to-market strategy, positioning, and messaging for our portfolio of products. This hybrid role is based in our downtown Austin, Texas office and will be instrumental in shaping how we bring new solutions to market and communicate value to customers.

About the Role

• Develop and execute comprehensive go-to-market strategies for new product launches, ensuring effective positioning, messaging, and adoption

• Define and articulate product value propositions that differentiate SafeLease’s offerings in the market and align with customer needs

• Collaborate with product, sales, and customer success teams to understand customer insights and shape messaging that resonates across various channels

• Create compelling content, including sales enablement materials, product videos, case studies, and web copy, that effectively communicates product benefits and drives engagement

• Conduct market research and competitive analysis to identify industry trends, opportunities, and potential challenges

• Work with the design team to create engaging visuals that support product positioning and align with SafeLease’s brand standards

• Develop and track key performance indicators (KPIs) for product launches, conducting post-launch analysis to evaluate performance and inform future strategies

• Partner closely with the sales team to provide training and support, ensuring they are equipped with the knowledge and tools to drive product adoption and revenue growth

About You

• Minimum of 5 years of experience in product marketing or a related field, ideally within a B2B environment

• Proven track record of launching products successfully and executing go-to-market strategies that drive measurable results

• Strong understanding of customer insights, with the ability to translate complex concepts into clear, compelling messaging

• Excellent communication and storytelling skills, able to craft narratives that connect with a range of audiences

• Experience in market research and competitive analysis, with the ability to identify key insights that inform product positioning

• Collaborative and proactive, with strong project management skills and the ability to work cross-functionally to meet deadlines

• Self-starter with a strategic mindset and a strong sense of ownership, able to adapt to the fast-paced dynamics of a high-growth company

Why SafeLease?

The tech: Our prospects convert fast because we’re solving real problems and delivering serious value to commercial real estate owners.

The team: We’re a team of seasoned pros and sharp operators who know how to move fast and build smart. High standards, low ego.

The stability: We’re profitable, growing fast, and we make sure our team shares in that success with competitive pay and equity.

The employee experience: We also offer unlimited PTO, full health benefits, flexible work setups, and the kind of culture where people want to show up to do their best work.
If you don't have all the qualifications listed, don't worry! We understand everyone's career path is unique and still encourage you to apply if you feel this role is aligned with your career trajectory.

Employment at SafeLease is contingent upon a satisfactory verification of a general and criminal background check.