Director, Product Marketing

Job Title:

Director, Product Marketing

About Trellix:

Trellix, the trusted CISO ally, is redefining the future of cybersecurity and soulful work. Our comprehensive, GenAI-powered platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Along with an extensive partner ecosystem, we accelerate technology innovation through artificial intelligence, automation, and analytics to empower over 53,000 customers with responsibly architected security solutions.
We also recognize the importance of closing the 4-million-person cybersecurity talent gap. We aim to create a home for anyone seeking a meaningful future in cybersecurity and look for candidates across industries to join us in soulful work. More at https://www.trellix.com/.

Role Overview:

As a product marketing manager, you will be a growth architect working across functions and departments to drive demand for Trellix products. You will create resonant messaging that connects customer problems and use cases to product capabilities. You will develop marketing programs and create content that drive each phase of the buyer journey: from awareness to decision, and through to customer retention. You will act as a conductor, orchestrating product management, sales, marketing, partners, and industry influencers to tell a consistent, resonant story that drives awareness and demand – and ultimately customer success.

About the Role:

As a product marketing manager, you will be a growth architect working across functions and departments to drive demand for Trellix products.  You will create resonant messaging that connects customer problems and use cases to product capabilities.  You will develop marketing programs and create content that drive each phase of the buyer journey: from awareness to decision, and through to customer retention. You will act as a conductor, orchestrating product management, sales, marketing, partners, and  industry influencers to tell a consistent, resonant story that drives awareness and demand – and ultimately customer success.  

Responsibilities:

• Buyer expert / advocate – Be an expert on your buyers’ problems and key value drivers.  Understand their decision-making process, including how they evaluate critical capabilities and competitive alternatives.

• Messaging and thought leadership -  Craft messaging source documents that serve as the single source of truth for all internal and outbound messaging.  Craft resonant stories to help underscore our thought leader position in the market; contribute regularly via internal sales enablement, our corporate blog, customer-facing webinars, and social media outlets.

• Demand generation – Collaborate with our global demand team and regional field marketing to content aligned to the buyers’ journey and develop programs to drive awareness and demand. 

• Sales enablement – Evangelize your product story to direct and partner sales teams.  Develop sales tools needed to support and accelerate the selling process.  Work with sales engineering to develop demos that bring our story to life. 

• Evangelist – Craft and deliver compelling presentations for both internal and external, online and in-person events that drive awareness, understanding, and demand.  Drive analyst relations content to support building deeper relationships with key industry influencers through briefings, inquiries, and strategy sessions.

About you:

• You have deep empathy for your customers and take their problems to heart.  

• You are a self-motivated storyteller who loves sharing new ideas with the world.  You’re a great presenter, writer, and you understand how to structure a story to serve audience needs.  

• While you don’t own the Sales number, you view it as your own.  

• You are someone who doesn't ask for a seat at the table, but rather walks up, sits down and rolls up their sleeves.  But also, a great listener who enjoys working closely with sales, product management, field marketing and channel teams to gather feedback, eliminate friction, and drive results. 

• You are fueled by curiosity; you are a lifelong learner who figures stuff out.  

• You take a dual-minded approach to content development: you’re highly creative and an excellent writer but you are also process-driven, think scale, and rely on data to make decisions.

• To you, cybersecurity isn’t a job, it’s your professional purpose.  You’re driven by the impact your work has on keeping your friends, family, and community safe.

• Bachelor’s degree in marketing or a technical field is required, MBA desirable

• Minimum 3 years’ cybersecurity product marketing; Pragmatic Institute or PMA certification highly desirable.

• Strong content development background: writing samples will be requested during the interview process

• Persuasive storyteller who presents with creativity and energy

• Ability to travel, less than 20% of the time

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.