Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:
- Private student loans - low rates, people-first service, and flexible payments.
- Student loan refinancing - break free from high-interest rates or monthly payments.
- Scholarships - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!
The Director, Product Marketing position will report to Chief Marketing Officer.
As the Director, Product Marketing you will:
- Drive initiatives that differentiate Earnest’s multi-product offerings and overall brand value.
- Develop and implement best practices for integrated marketing campaigns across multiple channels.
- Collaborate with Brand Creative to craft compelling value propositions that highlight Earnest’s unique advantages.
- Work with Product Research to understand customer journeys, intent triggers, and key product features.
- Recruit, develop, and manage a high-performance team excelling in GTM, positioning, and user insights.
About You:
- 10+ years of product marketing experience in multi-product organizations with a B2C focus.
- Bachelor’s Degree in Marketing, Business, or related field
- Proven success in building and leading high-performing product marketing teams.
- Strong analytical and strategic thinking skills to translate market insights into action.
- Exceptional communication and influencing skills for cross-functional collaboration.
- Deep understanding of consumer markets, industry trends, and emerging technologies.
Even Better:
- Consumer fintech experience desired
Where:
- This role will be based in the San Francisco Bay Area.
- While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!
#LI-EG1
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What Makes an Earnie:
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
- Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
- Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
- Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
- Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
- Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
Similar Jobs
What We Do
We empower past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. We build tools that help people feel in control of their financial future, including: 1. Student Loan Refinancing - break free from high interest rates or monthly payments. 2. Private Student Loans - low rates, people-first service, and flexible payments. 3. Debt Management - manage all your accounts and become debt-free sooner. 4. Scholarships - access to thousands of scholarships to help students pay less.
Why Work With Us
We strive to maintain and strengthen diversity and inclusion through employee-led Employee Resource Groups (ERGs) that empower our Earnies to step into leadership roles and drive our culture. Through ERGs, and with the support of our Executives, we provide a safe space for all Earnies to be their true selves.
Gallery
