Position Objectives
As Director, Product Marketing you will be responsible for developing and executing go-to-market strategies that effectively position Solutions by Text in the market and drive customer engagement and revenue growth. You will work closely with sales, product management, marketing and other cross-functional teams to ensure alignment on product messaging, market positioning and launch strategies.
What you will do
- Define and validate our ICP, TAM/SAM
- Build our solutions marketing playbook by developing industry-first use cases, messaging and solutions to help our team execute.
- Provide thought leadership guidance for campaigns, analyst influence and selling differentiation.
- Develop pricing and packaging strategies that drive new revenue opportunities.
- Craft clear and compelling narrative, positioning and messaging for the market, company, segments, platform, product and competitors.
- Create shareable collateral such as pitch decks, one sheets, case studies, videos, ROI calculators, proposal templates and business case templates.
- Bring new products (Tier 1) to market by driving xfn alignment and internal readiness; drive adoption through targeted GTM campaigns.
- Foster a meaningful relationship with product. Maintain deep understanding of current product, roadmap and competitive landscape. Ensure all PMM work is guided with intimate knowledge of the product and use cases.
- Build, nurture and support a high-performing team
Qualifications
- 8+ years of experience in B2B SaaS product marketing
- Bachelor’s degree in marketing, business or a related field; MBA or advanced degree preferred
- Strategic thinking and analytical skills, with the ability to translate complex concepts into compelling messaging
- Ability to influence cross-functionally
- Results driven, detail-oriented with a bias for action
- Strong executive presence and excellent communication skills
General Duties and Expectations
- Adhere to the Company's Code of Conduct/Ethics.
- Create and maintain effective working relationships with other Company
- Ability to multi-task, prioritize, and manage time
- Contribute to the professional culture within the office and the company
- Project a professional and appropriate company image in all dealings with clients, vendors, business partners and visitors.
- Ensure security of information in all matters pertaining to company, client, and consumer information.
About Solutions by Text
Solutions by Text (SBT) was founded with the mission to deliver impactful conversational messaging and convenient payment solutions. Built on wireless carrier industry best practices, SBT is the only compliance-first provider of enterprise texting solutions in the market. More than 1,400 consumer finance organizations, including leading brands in auto finance, banking and lending, trust SBT to ensure convenient, effective, and compliant relationships with their millions of consumers. SBT is headquartered in Dallas, TX with remote teams and offices throughout the United States.
Solutions By Text is committed to promoting the values of diversity and inclusion throughout the business. Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.
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What We Do
Solutions by Text (SBT) is the pioneer of FinText(™), empowering consumer finance companies to engage, interact and transact with their consumers in real time. SBT has provided compliance-first conversational messaging solutions since 2008 and is reimagining text and payments to create a seamless and optimized bill pay experience for companies and their consumers.
Why Work With Us
We are a compliance-first company pioneering rich and real-time communications and textpay that helps our customers navigate the complexities of highly regulated industries. We are passionate about fostering trusted connections with our customers, our customers’ consumers and our employees.
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