Director of Product Marketing

Your impact:

Mirakl is seeking a dynamic and strategic Director of Product Marketing to lead and elevate our product marketing efforts. This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations and overall marketing success of our multi-product suite of solutions. The ideal candidate will have a strong background in B2B marketing, with a deep understanding of SaaS and eCommerce dynamics, and a proven track record of building strong relationships with product, sales and customer success teams as well as leading high-performing product marketing teams.

Key Responsibilities:

1/ Strategic Leadership:

• Develop and execute the global product marketing strategy aligned with Mirakl’s business objectives and growth targets.
• Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Work closely with cross-functional teams including product management, sales, customer success, and growth and corporate marketing to ensure cohesive strategies and execution.

2/ Go-to-Market Strategy:

• Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
• Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
• Collaborate with sales enablement to develop compelling sales tools, training materials, and customer-facing collateral.

3/ Product Positioning and Messaging:

• Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
• Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
• Create and manage a consistent and effective product story across all marketing channels and touchpoints.

4/ Manage Analyst Relations:

• Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally.
• Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl’s products, vision, and market leadership.
• Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and garner positive coverage.
• Collaborate with the product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.
• Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for improving Mirakl's positioning and messaging.

5/ Demand Generation and Growth:

• Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
• Support regional marketing teams with tailored strategies and materials to drive local market success.

6/ Customer Advocacy and Engagement:

• Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl’s solutions.
• Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in product marketing, preferably within the SaaS or technology industry.
• Proven experience in leading and managing high-performing marketing teams.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent written and verbal communication skills with the ability to create compelling narratives.
• Deep understanding of the B2B marketing landscape and eCommerce dynamics.
• Demonstrated success in developing and executing go-to-market strategies for complex products.
• Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.