About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.
What you'll do
- Define the positioning and core messaging for the platform, beginning with one priority use case.
- Convert that messaging into written and web-based marketing assets, including case studies.
- Provide campaign materials and proof points to the demand generation lead.
- Own sales enablement so the sales team ramps quickly and closes more effectively.
- Plan and execute go-to-market launches, and establish a consistent process for future ones.
Requirements
What we're looking for
- 6 to 11 years of relevant experience.
- Background in B2B enterprise product marketing.
- Track record of taking products to market and producing customer-facing messaging and documentation.
- A publicly viewable sample of your product marketing work.
- Habitual use of AI tools to work more productively.
- Ability to travel up to 15%.
- Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.
Bonus points
- Prior product marketing work at a fast-growing enterprise AI business.
Benefits
Compensation and benefits
- Base salary: USD 180,000 to 240,000 per year
- Equity
Location and work model
- San Francisco, CA, United States
- On-site, 5 days per week in office
- Full-time
Skills Required
- 6 to 11 years of relevant experience
- Background in B2B enterprise product marketing
- Track record of taking products to market
- Experience producing customer-facing messaging and documentation
- Publicly viewable sample of product marketing work
- Habitual use of AI tools to work more productively
- Ability to travel up to 15%
- Sharp critical thinking and ability to explain product advantages to buyers and users
- Prior product marketing experience at a fast-growing enterprise AI business
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
