The Role
Leads product marketing and go-to-market strategy across advertisers, publishers, and technology platforms. Oversees market definition, messaging, pricing, competitive analysis, sales enablement, collateral, thought leadership, and product storytelling. Partners with Product, Sales, Services, and Communications to influence roadmaps, drive revenue and retention, strengthen market positioning, and align portfolio marketing efforts. Leads the product marketing team and develops training systems and curriculum for sales enablement.
Summary Generated by Built In
Samba connects the advertising industry. Today, a trillion dollars of media flows through platforms that don’t talk to each other, and each one measures its own results. We built the independent alternative: consented first-party data and AI that give the world’s biggest advertisers, publishers, and platforms one clear view across all of it.
The next era of advertising will run on AI agents, and those agents will need data they can trust. We’re building that foundation, and the agents that act on it. Join us and help build what the industry runs on.
You drive go-to-market strategy and support sales across Advertisers, Publishers, and Tech Platforms, leading the product marketing team. This leadership role is instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales to hit business objectives.
- Lead Go-to-Market: Lead the product marketing team that owns go-to-market strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
- Shape the Roadmap: Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
- Drive Revenue With Sales: Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
- Build the Collateral: Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
- Lead Thought Leadership: Establish thought leadership in the industry through content development, public speaking, and media contributions with marketing and communications teams.
- Align Across Samba: Align product marketing efforts with broader Samba portfolio innovations to maximize impact.
- Enable the Sales Team: Support sales training and enablement, working with internal teams to develop training systems and curriculum.
What You Bring
- Bachelor's degree, or equivalent practical experience; an MBA is preferred.
- 7+ years of experience in product marketing, including leading a team, with a strong preference for experience marketing to agencies and brands.
- Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
- A proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.
- Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
- A passion for technology and innovation, with a deep understanding of market trends and customer needs.
- The ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.
Compensation
$225,000 - $275,000 a year
Samba expects to offer On-Target Earnings (OTE) of $225,000 - $275,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba's total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba is an equal opportunity employer.
Your personal information
We collect personal information directly from you when you apply. Where the law permits, we may also receive it from third parties, such as through background, employment, or reference checks. For details, see Samba’s Applicant Privacy Policy. For EU residents, Samba Inc. is the data controller.
Use of AI in hiring
We may use AI tools to help review applications, analyze resumes, or assess responses. These tools support our recruiting team. People make every hiring decision. To learn more about how we process your data, please reach out.
Skills Required
- Bachelor's degree or equivalent practical experience
- 7+ years of product marketing experience
- Experience leading a product marketing team
- Experience marketing to agencies and brands
- Exceptional writing and communication skills
- Ability to simplify complex concepts for diverse audiences
- Proven ability to drive results-focused marketing strategies
- Strong cross-functional collaboration and stakeholder credibility
- Deep understanding of market trends and customer needs
- Ability to thrive in a fast-paced, high-growth environment and navigate ambiguity
- MBA
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The Company
What We Do
Samba is a media-intelligence company that combines consented first-party viewership data from streaming, linear TV, the web, and video games with AI to map content, audiences, and outcomes. Its platform gives advertisers, publishers, and media platforms insight into audience behavior and supports campaign planning, targeting, measurement, and optimization across channels. Samba’s data and analytics help clients understand audiences and make marketing decisions.
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