Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.
Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.
Preferred Qualifications- Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
- Competitive Analysis: Monitor local competitors to build counter-strategies.
- Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
- Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
- Pricing: Optimize global pricing for the region.
- Launch Execution: Lead commercial product launches across all internal and external teams.
- Demand Forecasting: Provide field-based demand forecasts with operations and sales.
- Sales Alignment: Align global product plans with local revenue team priorities.
- Channel Enablement: Deliver training and tools to sales teams and channel partners.
- Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
- Customer Advocacy: Develop customer case studies, references, and testimonials.
Skills Required
- Experience leading a high-performing product marketing team
- Create and execute regional product marketing plans and manage KPIs for revenue, margin, pipeline, and ROI
- Competitive analysis and building counter-strategies
- Track regional industry standards and regulations for compliance and market fit
- Design and run data-driven initiatives to expand market share and pipeline
- Optimize pricing for the region
- Lead commercial product launch execution across internal and external teams
- Provide field-based demand forecasting in partnership with operations and sales
- Align global product plans with local revenue team priorities
- Deliver channel enablement training and tools for sales teams and partners
- Optimize the end-to-end buyer experience to reduce friction
- Develop customer case studies, references, and testimonials to drive advocacy
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
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Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
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Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
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Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
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