Director, Product Marketing

Posted 4 Days Ago
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Milwaukee, WI, USA
In-Office
Expert/Leader
Healthtech
The Role
Leads product marketing strategy for a multi-product business unit, including positioning, portfolio messaging, customer insights, commercialization, product launches, sales enablement, competitive analysis, and go-to-market planning. Partners with Product Management, Sales, Channel Marketing, Digital, Creative, and Social teams to drive growth and differentiation. Manages a Product Marketing Manager, oversees agency relationships, develops marketing capabilities, and advises business leadership on market opportunities and customer needs.
Summary Generated by Built In
Director, Product MarketingThe Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe.  We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

If you are a current employee, please navigate here to apply internally.

The Director, Product Marketing leads product marketing strategy and execution for a major multi-product line business unit, with responsibility for defining and communicating the market position of our products to drive growth, differentiation, and customer preference. This position holds a key seat on the Business Unit and Marketing leadership team.
 

This role owns Product Positioning, turning product strategy and customer insights (VOC) into clear product value propositions, messaging, portfolio and product positioning, commercialization plans, and go-to-market strategies. The Product Marketing Director is responsible for helping drive accelerated operating and financial performance by ensuring products are positioned effectively in the market and by continuously improving commercialization processes and outcomes.
 

This Leader serves as the critical connection between Marketing and the Business Unit General Manager / Product Management, translating product strategy into differentiated market positioning, commercialization plans, and revenue growth.
 

This role leads a Product Marketing Manager and also works closely with Channel Marketing, Digital and Social Teams and Marketing Communications (Creative, Copy, and Social) to accelerate growth, strengthen competitive differentiation, and improve commercialization results across the Flow Systems portfolio.

Essential Job Responsibilities
  • Lead Business Unit Product Marketing Strategy: Partner with Product Management throughout the new product development process. Lead product marketing strategy and execution for the Business Unit, ensuring alignment with business objectives, growth priorities, and customer needs.

  • Define Market Positioning & Portfolio Messaging:  Own the Positioning framework for the Drains portfolio, developing differentiated value propositions across customer personas, messaging frameworks, portfolio positioning, and customer-facing narratives.

  • Drive Portfolio Growth & Market Expansion: Support portfolio growth by identifying market opportunities, improving market penetration, and strengthening competitive differentiation.

  • Understand Market Conditions & Competitive Position: Evaluate market, customer, and competitive analysis to identify growth opportunities, emerging trends, customer needs, and market risks.

  • Serve as the voice of the customer: Ensure customer needs and market feedback are reflected in positioning, commercialization plans, and portfolio decisions.

  • Lead Product Commercialization & Launch Excellence: Lead development of launch positioning, messaging, sales enablement materials, competitive tools, training content, and commercialization plans for new product introductions and major portfolio initiatives.

  • Enable Sales Success: Ensure Sales teams are equipped with the messaging, tools, training, and competitive insights needed to effectively position and sell Drainage solutions.

  • Drive Continuous Improvement: Ensure successful definition and execution of marketing continuous improvement initiatives tied to annual strategic priorities.

  • Understand and Deliver On Business Priorities: Support marketing and commercial teams in achieving strategic objectives through process improvement initiatives, workshops, and continuous improvement activities.

Additional Responsibilities:

  • Measure and Communicate Business Impact: Serve as a strategic advisor to the General Manage, providing market insights, competitive intelligence, customer perspectives, and positioning recommendations that support portfolio growth and strategic priorities.

  • Lead Cross-Functional Alignment: Partner closely with the three Product Management teams to align product strategy, market positioning, commercialization plans, and customer messaging.

  • Develop Marketing Talent: Build up and lead a successful product marketing capability and team. Lead and develop a Product Marketing Manager, providing coaching, direction, and support to drive exceptional business and marketing outcomes.

  • Collaborate with other Product Marketing Directors across other business units to promote consistency in product marketing practices, enterprise brand standards, commercialization processes, and customer engagement strategies.

  • Work in close partnership with the Director of Channel Marketing, Creative, Digital, Copy and Social teams to develop integrated go-to-market strategies, campaigns, content plans, and customer experiences that support business growth objectives.

Qualifications & Capabilities:
  • Bachelor’s degree in marketing, business or related field is required; MBA preferred

  • 15+ years of experience in strategic marketing and managing a team

  • A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change.

  • Strong ability to navigate organizational boundaries and build relationships to achieve objectives.

  • Experience in managing new product development initiatives or launches required

  • Strong knowledge and proven use of data access tools and advanced PC based applications (Windows, Word, Excel and PowerPoint)

  • Experience managing 3P vendor and agency relationship required

  • Strong interpersonal and communication skills

  • Self-starter with a sense of urgency

  • Nimble and adaptable; able to succeed in fast moving environments

  • Ability to problem solve and apply targeted corrections for sustained improvement

  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions

  • Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals

  • Manages Complexity – Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems

  • Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

  • Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity

Other Requirements

  • Ability to work in a variety of environments, including office, convention, hotel, conference center and onsite as required

  • Travel an estimated 25%

Total Rewards and Benefits
  • Competitive Salary
  • Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
  • Matching 401(k) Contribution
  • Health Savings Account
  • Up to 3 weeks starting Vacation (may increase with tenure)
  • 12 Paid Holidays
  • Annual Bonus Eligibility
  • Educational Reimbursement
  • Matching Gift Program
  • Employee Stock Purchase Plan – purchase company stock at a discount!

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**

Equal Opportunity Employer – Minority/Female/Disability/Veteran

Skills Required

  • Bachelor's degree in marketing, business, or a related field
  • 15+ years of experience in strategic marketing and team management
  • Experience managing new product development initiatives or product launches
  • Advanced proficiency with Windows, Word, Excel, and PowerPoint
  • Experience managing third-party vendor and agency relationships
  • Strong interpersonal and communication skills
  • MBA

Zurn Elkay Water Solutions Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Zurn Elkay Water Solutions and has not been reviewed or approved by Zurn Elkay Water Solutions.

  • Fair & Transparent Compensation — Pay is considered competitive for many professional and technical roles, with role-specific ranges and clear bands visible in external postings. Market-aligned base pay combined with bonuses and recognition programs strengthens perceived fairness.
  • Retirement Support — A 401(k) with a generous company match, plus access to equity through stock grants and an employee stock purchase plan, enhances long-term rewards. These elements are consistently highlighted alongside the core benefits package.
  • Wellbeing & Lifestyle Benefits — A broad mix—wellness programs, paid volunteer time, charitable gift matching, tuition reimbursement, and development opportunities—expands total rewards beyond base pay. This breadth provides lifestyle value across health, community, and learning.

Zurn Elkay Water Solutions Insights

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The Company
HQ: Milwaukee, WI
1,047 Employees
Year Founded: 1900

What We Do

Zurn Elkay Water Solutions supplies the industry’s widest range of clean water solutions for drinking water, hygiene and sustainable water management. Headquartered in Milwaukee, Wisconsin, Zurn Elkay works with customers around the globe to deliver products and systems that enhance and ensure water quality, safety, hygiene, flow control and conservation. From healthcare to hospitality, education to retail and residential to office facilities, we pride ourselves on meeting specialized needs for every market, focusing on quality, reliability, quick installation and easy maintenance. Our values of Continuous Improvement, Integrity in Everything We Do, Customer First, Culture of Winning, and Total Associate Engagement serve as our drive to achieve world-class safety, quality, delivery, cost and growth now and in the future. In everything we do, we are sustainably inspired. We work to make our communities better with volunteerism and philanthropy, and support diversity, equity and inclusion inside and outside our walls. We seek to uphold our promise to the planet every day by providing sustainable water management solutions

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