Director of Product Marketing Management

About Us

At Hiya, we’re revolutionizing voice communication to make it more secure and productive. Our mission is to protect against spam and fraud, connect businesses with customers, and secure global telecommunications.

Since 2015, when we introduced the first mobile caller ID and spam-blocking apps, we’ve been at the forefront of voice intelligence innovation. In 2016, we partnered with Samsung and AT&T to launch Hiya Protect, the first network-based spam-blocking solution. In 2019, we introduced Hiya Connect, a branded call SaaS platform that helps businesses reach more customers by phone.

Today, our Voice Intelligence Platform powers over 500 million users worldwide. Leveraging adaptive AI and audio intelligence, it delivers smarter, safer, and more productive voice interactions across networks, apps, and devices. Our network & solution partners have grown to include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, HP, KPMG, and more.

About the Position

The Director of Product marketing is a leadership position responsible for creating and implementing the product marketing strategy at Hiya. As the Director of Product Marketing, you will play a pivotal role in driving the success of our products through strategic planning, market analysis, and effective go-to-market strategies. This is a high-impact role where you will lead a growing team of talented product marketing managers, guiding their efforts to ensure our products are positioned effectively in the market. If you have a passion for technology, a strategic mindset, and a proven track record, we want to hear from you.

We’re excited about you because you’re the kind of person who enjoys: Working with customers, diving into their pain points, and understanding their mindset. You are the voice of the customer, collaborating with sales, marketing, and products to bring new offerings to market; crafting messaging & positioning that resonates with our customers. Helping the sales team win new business and retaining customers. Plus, educating customers on products and new features so they fall in love with Hiya products. 

What You’ll Do

• Market Insights: Identify market gaps, trends, and customer needs to guide product and marketing strategies.

• Go-to-Market: Plan and launch new products and features with cross-functional teams, ensuring sales and marketing are prepared with the right resources.

• Messaging: Craft clear, compelling product messaging for consistent use across all platforms.

Strategy & Leadership: Provide industry expertise to shape product marketing and influence product direction based on market and competitive insights.

• Team Collaboration: Align technical and non-technical teams to meet customer needs and market demands, ensuring product timelines match go-to-market plans.

• Team Leadership: Mentor and inspire the product marketing team to achieve company goals and drive impactful initiatives.

• Metrics: Track performance and refine strategies using data-driven insights.

What You’ll Need to Succeed :

Experience & Skills

The requirements listed are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable, we want to hear from you.

• Experience managing enterprise SaaS go-to-market strategies with long sales cycles and high customer volumes.

• Proven track record of leading the product marketing function and driving success in high-growth companies.

• Proven success in launching new products and driving product marketing in high-growth startups.

• Experience developing marketing initiatives & strategies for AI-driven products or platforms. 

• Experience with B2B or B2C product-led growth models. 

• Familiar with telecom carrier business dynamics and industry trends.

• Proficiency in market research and analysis tools and experience with marketing automation and CRM systems.

• Proficiency with sales enablement and knowledge management systems. 

• A confident communicator who aligns senior leadership and teams around product marketing goals.

• Expert at turning technical features into simple, impactful customer messaging.

• Analytical thinker who uses market trends and customer insights to craft strategies that drive growth.

• Skilled in building, mentoring, and managing strong product marketing teams in fast-paced settings.

• Strong technical background with the ability to bridge gaps and align engineering, product, sales, and marketing teams.

• Capable of balancing long-term planning with quick execution.

• Results-focused, taking ownership of product marketing outcomes.

The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in discussion, listening respectfully to others opinions and committing to decisions. 

More Details

The base salary for this role is between $150,000-$227,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.

• Start Date: Immediately

• Status: Full-time 

• Type: Hybrid, In office 2x per week 

• Location: Seattle, Washington

• Department: Marketing

• Reports to: Vice President of Marketing 

• Direct Reports: 3

 Benefits

• Equity compensation

• 401K program with a 3% match through Fidelity Investments

• Self-managed vacation plan 

• 15 Paid holidays, including Recharge Days

• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents

• Flexible spending, health savings accounts, and pretax dependent day care savings plan

• Paid parental leave

• Voluntary Life and AD&D, and Accident insurance options

• Employer-paid life insurance

• Employer-paid long-term disability coverage (in qualifying states)

• Donation Matching for a charity of your choice (up to $1,000/ year)

• $1,000/year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

We build a team with various perspectives, identities, and professional experiences. We evaluate great candidates through a business lens, and we strongly believe that diversity and unique perspectives make our company more robust, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years, from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You'll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!