The Director of Product Marketing exists to drive JumpCloud's market presence, packaging, and competitive positioning while building and leading the team that scales that work. In this high-impact role, you will own the strategic alignment of our pricing and packaging models, direct the team that equips our global sales organization to win, and set the standard for how JumpCloud translates complex platform capabilities into compelling market narratives. You will lead a group of product marketers, developing their craft and their careers while directing cross-functional initiatives across sales, product, and go-to-market teams. Ultimately, you will solve critical business problems by elevating our thought leadership, scaling our market reach, and growing a high-performing product marketing function.
Employee Value Proposition (EVP)
Purpose: You will shape how the world perceives and adopts JumpCloud's open directory platform, and you will build the team that carries that mission forward, directly influencing our market share and driving modern identity infrastructure solutions.
Growth: You will own major strategic pricing and packaging initiatives, build and scale a product marketing team, expand your influence across executive-level steering committees, and establish yourself and your people as premier industry voices.
Motivators: Lead at a high-velocity, tech-forward company where you set direction, hire and develop talent, and leverage cutting-edge AI tools to build processes and sales acceleration assets that directly impact revenue.
Major Performance Objectives
6-Month Team Integration and Asset Delivery: Within the first 6 months, integrate fully into the marketing and product organizations, establish operating rhythms for your team, and deliver at least 3 high-value assets while embedding JumpCloud's thought leadership and positioning across key marketing channels.
Team Building and Performance: Within 9 months, assess team structure and capability, close priority skill or headcount gaps, and put in place clear goals, coaching cadences, and performance expectations that raise the output and consistency of the product marketing function.
Pricing and Packaging Strategy: Within 9 months, direct the analysis, optimization, and rollout of an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).
Sales Enablement and Competitive Differentiation: By month 12, lead your team to equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.
Platform Evangelism and Thought Leadership: Establish yourself and at least one team member as external speakers for JumpCloud within 12 months, delivering a combined minimum of 4 public demos or presentations across multiple platform feature sets.
AI-Driven Process Optimization: Within 12 months, build and scale at least 2 AI-leveraged processes or tools to support the team's execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.
Measurable outcomes for the first 6-12 months:
Critical Subtasks:
Hire, coach, and develop a team of product marketers, setting clear goals, running regular one-on-ones, and managing performance to a high standard.
Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.
Direct competitive intelligence research across the team to identify clear market differentiators and map the competitive landscape.
Oversee the creation of high-impact enablement assets such as pitch decks, battlecards, and demo scripts for the global sales team, ensuring quality and consistency across the function.
Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.
Maintain deep command of the JumpCloud platform and enable your team to deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.
Build and maintain strong cross-functional relationships across sales, product, and go-to-market (GTM) motions to ensure unified messaging.
Represent JumpCloud, and position your team members, as speakers and thought leaders at industry events, webinars, and executive briefings.
Supporting activities to achieve objectives:
Required Skills and Experience:
People management experience, including hiring, coaching, and developing product marketers or comparable marketing talent
Product Marketing and Go-To-Market (GTM) strategy execution
Strategic pricing and packaging design for SaaS or platform technologies
Advanced sales enablement, competitive intelligence, and positioning asset creation
Preferred domain knowledge:Identity and Access Management (IAM), Directory Services, or Cloud Security
SaaS business models and developer/IT buyer personas
Tools or systems knowledge:Modern AI productivity tools and workflow automation platforms
Salesforce, HubSpot, or similar CRM and marketing automation systems
Behavioral or power skills:Proven team leadership, with the ability to set direction, delegate, and grow people
Exceptional public speaking, storytelling, and evangelism capabilities
Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams
High degree of strategic thinking, process-building capability, and sound judgment under autonomy
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual compensation range for this role, depending on individual candidate level and experience, is $150,000 - $225,000, including base salary and any related bonuses or commissions.
In the US, JumpCloud® provides a comprehensive benefits package, with several medical plans to choose from including a high deductible HSA plan with employer contribution, two dental plans, vision insurance, flexible spending account (FSA), employee assistance program (EAP), short- and long-term disability, life insurance and a 401k savings plan with match. We have a flexible paid time off policy.
Skills Required
- People management experience, including hiring, coaching, and developing product marketers or comparable marketing talent
- Product marketing and go-to-market strategy execution experience
- Strategic pricing and packaging design experience for SaaS or platform technologies
- Advanced sales enablement, competitive intelligence, and positioning asset creation experience
- Knowledge of Identity and Access Management, Directory Services, or Cloud Security
- Knowledge of SaaS business models and developer or IT buyer personas
- Knowledge of modern AI productivity tools and workflow automation platforms
- Knowledge of Salesforce, HubSpot, or similar CRM and marketing automation systems
- Proven team leadership, including setting direction, delegating, and developing employees
- Exceptional public speaking, storytelling, and evangelism capabilities
- Strong cross-functional collaboration and relationship-building skills across sales, product, and go-to-market teams
- Strategic thinking, process-building capability, and sound judgment while working autonomously
- Fluent written and spoken English
- Located within one of the 50 United States
What the Team is Saying
JumpCloud Compensation & Benefits Highlights
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Healthcare Strength — Multiple medical plan options (including an HSA with employer contribution) plus dental, vision, EAP, disability, and life insurance are explicitly offered. Feedback suggests the overall healthcare package is a core strength.
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Retirement Support — A 401(k) with company match is clearly provided and repeatedly highlighted in company materials and employee commentary. Feedback suggests retirement benefits contribute meaningfully to total rewards.
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Leave & Time Off Breadth — Flexible/unlimited PTO, paid sick leave, and parental leave are standard, and feedback suggests the time‑off policy is genuinely usable and encouraged. This breadth of leave is consistently noted alongside a remote‑first setup.
JumpCloud Insights
What We Do
JumpCloud’s mission is to Make Work Happen®, providing simple, secure access to an organization’s technology resources from any device, or any location. The JumpCloud Open Directory Platform gives IT, security operations, and DevOps a single, cloud-based solution to control and manage employee identities and their devices, and apply conditional access controls based on Zero Trust principals. Since launching in 2012, our global user base has grown to more than 150,000 organizations, with more than 5,000 paying customers including Cars.com, GoFundMe, Grab, ClassPass, Uplight and Peloton. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever. We live by our core values which are: Build Connections Think Big 1% Better Every Day
Why Work With Us
We offer an incredible opportunity to see your impact. Each team member gets an up close personal view and education into building a fast growing startup. We are transparent about what we are doing, how we are doing it, and the decisions that we are making. There is opportunity to progress and flexibility to find unique approaches to our business
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JumpCloud Offices
Remote Workspace
Employees work remotely.
JumpCloud is committed to being remote-first across the world. We have team members in most U.S. states and in 14 countries.
