Director, Product Marketing (Hybrid)

Hi, Future Homie!

As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?

As a Homie, you are a bar raiser, this means you come with:

• Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus.
• Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions.
• Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts.
• Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams.
• Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits.
• Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy.

As a Homie, you will make an impact by:

Reporting to the CMO, this role will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators. You’ll lead our product marketing team, playing a key role in defining our audience segments and launching new payroll and team and shift management tools they need. You’ll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. 

Key Responsibilities:

• Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals.
• Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products.
• Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done. 
• Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase’s solutions and needs that current payroll and shift management tools are not addressing.
• Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools.
• Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results.
• Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase’s solutions.

What We Offer:

• Stock Options - Everyone is an Owner! 
• Competitive group health benefits  coverage for you and your eligible dependents
• Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
• Employer supplemented Medical, Dental, and Vision Insurance Plans
• Company-paid holidays and 20 days accrued PTO per year
• Continued learning and development stipend
• Paid parental leave after 1-year of service
• Top-of-the-line equipment and stipend for workspace setup
• Work from home days, Monday, Thursday, & Friday
• Meals provided at our vibrant workspaces
• Team offsites and monthly opportunities to engage with fellow Homie

What to Expect During the Interview Process:

• Meet the Talent Acquisition team, Alex V. 
• Meet the Hiring Manager, Katie D.
• Product Partnership, Rachel S. 
• Strategy & Analytics, Nick M. 
• Participate in a Technical Interview, Meg S., Kristen G., and Alvin D. 
• Meet the Leadership team
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

About Us

Our mission is to make small business teams unstoppable.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.