About Us:
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.
Our Opportunity
The Director of Product Marketing will be responsible for translating product capabilities into compelling narratives that resonate with target audiences. This role requires a deep understanding of B2B SaaS, experience in fast-paced startup environments, and familiarity with automation and AI technologies. You’ll work cross-functionally with Product, Sales, and Marketing teams to drive adoption, differentiation, and growth.
You will make an impact by being responsible for:
Positioning & Messaging: Develop clear, differentiated messaging that communicates the value of our products to key personas and industries.
Go-to-Market Strategy: Lead product launches and ensure alignment across product, sales, and marketing teams.
Sales Enablement: Create and maintain sales collateral, battlecards, pitch decks, and training materials to support pipeline growth and deal acceleration.
Customer & Market Insights: Conduct competitive analysis, market research, and customer interviews to inform product strategy and marketing campaigns.
Content Strategy: Collaborate with content and demand generation teams to develop thought leadership, solution briefs, and product-focused campaigns.
Cross-Functional Leadership: Partner with Product Management to influence roadmap decisions and ensure market needs are addressed.
Performance Tracking: Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact.
You will be a great fit if you have:
8+ years of experience in B2B product marketing, with at least 2–3 years in a leadership role.
Proven success in fast-moving startup environments.
Strong understanding of automation, AI agents, or intelligent systems.
Exceptional storytelling and communication skills.
Experience marketing to enterprise buyers and technical audiences.
Ability to operate strategically while executing tactically.
Background in marketing AI-powered or workflow automation solutions.
Familiarity with PLG (Product-Led Growth) and sales-led motions.
Experience supporting vertical-specific GTM strategies.
Why Join Us?
Be part of a company shaping the future of enterprise automation and AI.
Work with cutting-edge technologies and a passionate, high-performing team.
Competitive compensation, equity, and benefits.
Opportunity to lead a strategic function with high visibility and impact.
The base salary range for this position in California, New York, and Washington is $235,000 to $245,000 and outside of those locations is $220,000 to $230,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.
Benefits and perks you’ll appreciate:
- Flexible work schedule / remote roles
- Unlimited Personal Time Off
- 12 holidays off per year
- 4 days volunteer time off per year
- Eligible for 4 company Achievement days off per year
- Variety of health care and well-being benefits
- Paid family/parental leave
- We are a designated “Best Place to Work” for 2 years in a row! Learn more here
- Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here
Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected].
At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.
All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.
Top Skills
What We Do
Welcome to Automation Anywhere. We’re on a singular and unwavering mission to democratize automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.
With 2.8M bots deployed at customers in 90 countries, and a network of over 2100 partners, we are a leader in the Gartner Magic Quadrant, and our AI-powered digital workforce platform optimizes the business processes of the world's largest enterprises and governments in virtually every industry including 85% of the top banks and financial institutions, 90% of the top healthcare institutions, 85% of the top technology companies, and 80% of the top telecom companies.
Industry Awards and highlights:
· Named a leader each year of Gartner Magic Quadrant for Robotic Process Automation
· Named a Leader in Forrester Wave
· Named a Leader and Star Performer in Everest Peak Matrix
· Named a Leader in Nelson Hall NEAT Intelligent Automation Report
· G2 Crowd 2020 Best Software Company
· First Cloud-native digital workforce platform
· 850+ pre-built, intelligent automation solutions
· Bot security and IP protection
· SaaS packages
· Over 1.4M courses completed in Automation Anywhere University
· Free AI-powered Community edition
Try the world’s most advanced digital workforce platform today: https://bit.ly/startRPAtoday
