This leader owns the performance and long term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence.
The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences.What You'll Do
Define the multi year strategy for navigation and browse capabilities, including taxonomy governance, cross channel discovery alignment, and performance optimization.
Establish clear capability KPIs such as browse conversion, navigation engagement depth, filter interaction rate, and curated shop adoption, and ensure these metrics guide prioritization decisions.
Lead and develop Product Managers within the Wayfinding domain, setting expectations for G0 and G1 rigor, roadmap sequencing, and measurable impact.
Drive alignment across Value Streams including Choose, Lifecycle, Purchase, and Content Supply Chain to ensure navigation capabilities support enterprise initiatives and brand priorities.
Represent Wayfinding strategy and performance in executive forums, clearly articulating tradeoffs, risks, and required investments.
8 + years of product management experience in digital commerce or discovery platforms with demonstrated ownership of complex capability domains.
Experience leading product teams and influencing cross functional partners across Engineering, UX, SEO, and Brand stakeholders.
Strong command of information architecture, taxonomy systems, and data informed prioritization.
Proven ability to connect strategy to measurable business outcomes and hold teams accountable to performance.
Skills Required
- 8+ years of product management experience in digital commerce or discovery platforms
- Experience leading product teams and influencing cross functional partners
- Strong command of information architecture and taxonomy systems
- Proven ability to connect strategy to measurable business outcomes
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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