About RethinkFirst
RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human.
About the Role
We’re looking for a Director, Product Management — Behavioral Health to own the product strategy and execution for RethinkBH, leading a team of Product Managers and partnering with executive leadership to drive measurable outcomes across growth, retention, and clinical impact.
RethinkBH is an end-to-end behavioral health platform for ABA and pediatric therapy providers that combines clinical and operational workflows in one system. The platform includes evidence-based clinical programming and mobile data collection (online/offline), a content library with 1,500+ customizable programs/care plans, scheduling and Electronic Visit Verification (EVV), integrated billing and revenue cycle options (in-house tools or outsourced services), analytics dashboards that surface clinical and practice insights, and staff development resources—including on-demand BACB-aligned RBT training and continuing education.
This is a high-impact, high-visibility leadership role—working across Sales, Marketing, Customer Success, Implementations, Finance, and Engineering to define our multi-year roadmap, ensure market readiness, and deliver differentiated value for providers at scale
What You'll Do
Strategic Leadership
Define and communicate a bold product vision aligned to our growth strategy.
Develop product roadmaps that expand our reach into adjacent markets and customer segments. Conducts market analysis and interacts with customers and prospects to identify new markets, articulate the value proposition, define requirements, and lead the development of a product roadmap.
Partner directly with executive leadership to align product strategy with business priorities.
Develop product leaders and a strong succession bench by delegating real ownership, providing structured feedback and coaching, and ensuring the team is equipped to operate at scale.
Oversees new product development in collaboration with internal stakeholders, including marketing and sales, to ensure that new and existing products support the organization's financial goals.
Drive partnership strategy for Behavioral Health.
Market & Customer Insight
Lead voice-of-customer discovery across strategic accounts to shape portfolio direction.
Stay ahead of emerging tech and industry innovation to future-proof our offering.
Work closely with key accounts to understand their specific use cases and align with roadmap.Define and track key performance indicators (KPIs) for product success.
Use data-driven insights to make informed decisions.
Product & Organizational Leadership
Lead, coach, and mentor a team of Product Managers and Product Owners—setting clear expectations, creating space for autonomy, and raising the bar on product craft (discovery, roadmap, execution, and storytelling).
Build and scale the Product org: hiring and onboarding, defining career paths and leveling, running performance and growth conversations, and establishing an operating cadence (OKRs, quarterly planning, weekly execution rituals) that drives accountability and outcomes.
Cross-Functional Impact
Act as the connective tissue between Product, Sales, Marketing, Implementations, and Customer Success.
Drive market readiness for product launches, migrations, and expansion strategies.
Ensure internal teams are enabled to deliver the value of our platform to every customer.
What You Bring
8+ years of experience in SaaS Product Management
Strong experience with electronic health records and clinical workflows
You inspire and elevate teams-you're a builder, mentor, and culture shaper.
You're strategic, but you know when to get into the weeds.
You tell compelling stories with data, translating complexity into clarity for execs and customers.
Benefits:
- Generous health, dental, & vision benefits package
- Flexible paid time off
- 11 paid company holidays
- 401k + matching
- Parental leave
- Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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Skills Required
- 8+ years of experience in SaaS Product Management
- Strong experience with electronic health records and clinical workflows
- Experience leading, mentoring, and developing Product Managers and Product Owners
- Ability to develop product strategy, roadmaps, and market expansion plans
- Ability to use data-driven insights and KPIs to guide product decisions
What We Do
RethinkCare is a leading global behavioral and mental health platform that supports neurodiversity, caregiving, and employee well-being, offering solutions for parental success, personal well-being, and professional resilience.
