Director of Product Management - Generative AI

Company Introduction

At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar e-commerce industry from the ground up, and we’ve built one of the fastest-growing companies in South Korea with a reputation for innovation, reliability, and customer obsession.

We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services rapidly and drive transformative change. At Coupang, you’ll be surrounded by bold thinkers, builders, and doers who thrive in a hands-on, high-impact environment.

Join us to shape the future of commerce in a hyper-connected, AI-powered world.

About the Team

The Growth Marketing (GM) organization drives sustainable and efficient customer acquisition, conversion, retention and growth across Coupang. Within GM, the Growth Product & Machine Intelligence team leads product strategy and execution, supported by dedicated AI/ML/Core Engineering, Data Science, and Analytics teams.

We are expanding our charter to include Generative AI, with a focus on leveraging Large Language Models (LLMs) to transform how we create, personalize, and optimize marketing creatives and recommendations at scale.

Role Overview: Director of Product Management – Generative AI

We are seeking a strategic and execution-driven Director of Product Management to lead our Generative AI initiatives focused on LLM-powered creatives and recommendation systems. This role will define and drive the product strategy for AI-generated content across display, paid social, and other marketing channels, enabling hyper-personalized customer experiences. This role will start as an IC and is then expected to lead the team as the charter scales.

You will work cross-functionally with AI/ML/Core engineering, design, and business stakeholders to build scalable platforms that generate and optimize creatives, headlines, product descriptions, and personalized recommendations using cutting-edge LLMs.

Key Responsibilities

• Define and execute the product vision for LLM-based creative generation and recommendation systems.
• Lead end-to-end product development, from ideation to launch, for AI-powered tools that automate and personalize marketing content.
• Partner with ML and engineering teams to build scalable infrastructure for training, fine-tuning, and deploying LLMs.
• Collaborate with marketing and design teams to ensure generated content meets brand and performance standards.
• Drive experimentation and optimization using A/B testing, reinforcement learning, and feedback loops.
• Ensure compliance with privacy, ethical AI, and data governance standards.
• Monitor industry trends and emerging technologies to inform product strategy.

What We’re Looking For

• Bachelor’s or Master’s degree in Computer Science, Engineering, AI/ML, or a related field.
• 7+ years of product management experience, with 3+ years in AI/ML or AdTech domains.
• Proven track record of building and scaling AI-powered products, ideally involving LLMs or generative models.
• Deep understanding of generative AI, prompt engineering, model fine-tuning, and evaluation metrics.
• Experience with marketing APIs (Meta, Google, etc.) and campaign optimization.
• Strong analytical skills and familiarity with experimentation frameworks and causal inference.
• Excellent communication and leadership skills, with the ability to influence across functions and levels.
• Entrepreneurial mindset with a bias for action and a passion for innovation.

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider  

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  \
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.  
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.  
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. 

Privacy Notice  

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. 
• https://privacy.coupang.com/en/land/jobs  

Document Return Policy 

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.  
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([email protected]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.  
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.