The Role
Lead Fi’s product design function, setting the vision and quality standards across the customer experience. Manage and develop a team of senior product designers, oversee the design system, champion customer-centric strategy, partner with cross-functional leaders, and guide research, prototyping, and global-scale product design. The role is hands-on in Figma and includes incorporating AI into the design process.
Summary Generated by Built In
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Director of Product Design!
We’re looking for a Director of Product Design to lead a small but mighty team of Senior Product Designers. You’ll have a key part in setting the direction of the Fi experience across the entire customer lifecycle. The role offers a chance to be hands-on in Figma while demonstrating creative strategy expertise that bring Fi’s brand to life.
What You'll Do:
- Set the vision and high standard of quality for the entire user experience across the Fi suite of products
- Evangelize customer-centric thinking throughout the entire organization
- Align the team’s priorities to our overarching strategy and goals
- Manage, mentor, and grow a world-class design team
- Oversee the creation of a design systemChampion the user and advocate for their experience across teams and leadership
- Design for global scale
- Partner closely with cross-functional leadership to make fast, high-quality decisions and turn complex constraints into elegant solutions
- Work with research to stay close to customers and translate their pain points into priorities
- Contribute to a design culture of collaboration and creative thinking
- Guide the team in folding AI into the design process
What You'll Bring:
- 10+ years product design experience, including managing and leading teams with a clear and trackable career arc.
- A track record of delivering well-executed products and driving meaningful business outcomes
- Demonstrated ability to thrive in a fast-paced, startup environment, working both independently and collaboratively
- Deep expertise in consumer product design
- Ability to give direction throughout each stage of the design process, from research to concepting to refinement and prototyping
- Ability to use both qualitative and quantitative insights to develop a customer-centric strategy
- A balance of strategic vision and a meticulous attention to detail
- Proficiency in Figma as a primary design tool and experience developing comprehensive design systems
- A curiosity and excitement for experimenting with new technologies and AI
- Nice to have: experience working on a hardware product
- A passion for consumer-facing mobile productsAn appetite to uplevel capabilities with the use of AI, and active in using AI to supercharge output
- A portfolio that not only showcases craftsmanship and innovation, but illustrates team management, delegation and results.
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
The anticipated base salary range for this position is $175,000–$350,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Skills Required
- 10+ years of product design experience
- Experience managing and leading design teams with a clear career progression
- Track record of delivering well-executed products and meaningful business outcomes
- Experience thriving in a fast-paced startup environment
- Deep expertise in consumer product design
- Ability to direct all stages of the design process, including research, concepting, refinement, and prototyping
- Ability to use qualitative and quantitative insights to develop customer-centric strategy
- Strategic vision combined with strong attention to detail
- Proficiency in Figma
- Experience developing comprehensive design systems
- Curiosity and excitement for experimenting with new technologies and AI
- Active use of AI to improve design output
- Experience working on a hardware product
- Passion for consumer-facing mobile products
- Portfolio demonstrating craftsmanship, innovation, team management, delegation, and results
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The Company
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
