The Role
Own product strategy, roadmap, and execution for airSlate’s AI Labs portfolio. Scale BizDraft, advance Ordinum and BizPulse toward launch, identify new AI-native opportunities, and hire and lead Product Owners. Partner with engineering, marketing, executive leadership, and the board on prioritization, product requirements, go-to-market planning, launches, and commercialization.
Summary Generated by Built In
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Who we are
airSlate built a $1800M+ business serving dozens of millions of users across pdfFiller, SignNow, DocHub, AltaFlow and Instapage, on the back of a proprietary long-tail marketing engine. AI is now disrupting the core of that business and, at the same time, opening up a much bigger opportunity: solving the underlying business outcome end to end — draft, sign, track, invoice, collect — not just the document step.
The opportunityWe're running the company as two deliberately separate efforts. Our legacy portfolio — pdfFiller, DocHub, SignNow, AltaFlow — which we're optimizing for defensible 3-5 year revenue to fund what's next. AI Labs: a structurally separate, AI-native business we're building from scratch, targeting $20-50M of new topline in 2-3 years.
AI Labs is already proving the model works. BizDraft — AI-drafted agreements for SMBs — has shipped and is our learning vehicle for running a ~90% AI-driven product end to end. Ordinum, an AI compliance agent for regulated SMBs, is in development. BizPulse, which reconstructs a small business's financial and operational reality straight from its inbox, is in a controlled experiment. Alongside the products, AI Labs has rebuilt the pdfFiller editor from scratch (5x faster, 10x smaller) and stood up internal AI systems — Discovery Engine, document-based segmentation, Synthetic Users, Zero Reporting — that are starting to change how the rest of the company works.
We need a product leader to take AI Labs from "proving the model" to a real business.
You'll own product for AI Labs: strategy, roadmap, and definition across our AI-native product line (BizDraft, Ordinum, BizPulse, and whatever comes next). You lead a small group of Product Owners, and will work in tight lockstep with AI Labs' engineering leadership, who own the build team.
A small go-to-market team — one product marketer and one marketer — supports AI Labs today, and you'll work closely with them on market analysis, idea generation, triage and prioritization, positioning, and launch.
What you'll do:
- Own product strategy and roadmap for AI Labs, targeting $20-50M in new AI-native topline over 2-3 years
- Scale BizDraft post-launch, drive Ordinum and BizPulse through to go/no-go for launch
- Identify, size and prioritize 2 to 5 more high-potential projects, based on established customer needs and a potential competitive advantage for airSlate
- Hire and lead a very small team of AI-native, 0-to-1 Product Owners, each owning the build out of a specific product against the prioritized ideas, and developing it based on customer and market feedback
- Develop a working understanding of our existing products (pdfFiller, SignNow, DocHub, AltaFlow) and their customers, to surface needs and use cases AI Labs can act on — some of which may be better rolled into an existing product as a feature rather than launched as a standalone AI Labs product
- Define product requirements and priorities with the precision AI-driven execution demands
- Partner closely with AI Labs' engineering lead on sequencing and trade-offs, without owning the engineering team directly
- Decide which internal AI systems incubated in Labs (Discovery Engine, segmentation, Synthetic Users, Zero Reporting, etc.) are ready to hand off to a functional owner — Marketing, CIO, Data — once proven, and which stay in Labs
- Partner with the AI Labs go-to-market team on positioning, GTM planning, and launch execution for each product as it matures
- Represent AI Labs product progress to the executive team and the board
Who you are:
- Experienced in building 0-to-1 inside a larger company
- A builder-operator who has shipped AI-native products end to end — or at the very least, transformative standalone features or modules on top of existing products, with proven adoption success
- Deeply fluent in AI-assisted build workflows (Claude Code, OpenAI's Codex and the like) and what they change about team shape, ratios, and the product definition bar
- Comfortable driving product outcomes through precision and influence rather than headcount — you won't have an engineering team reporting to you
- Commercially minded — comfortable partnering closely with marketing and PMM on positioning and GTM
- Low ego and collaborative — able to earn credibility with engineering leadership and peers rather than assume it from the org chart
- SaaS, SMB, and document/workflow space experience a plus
Why this and not somewhere else
Ownership of product for the most ambitious green-field initiative in the company, with real budget and a mandate to help build a $20-50M+ business from scratch — backed by a company with 100M+ users and proven distribution.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Skills Required
- Experience building 0-to-1 products within a larger company
- Experience shipping AI-native products or transformative product features/modules with successful adoption
- Fluency in AI-assisted development workflows, including tools such as Claude Code or OpenAI Codex
- Ability to drive product outcomes through influence without directly managing engineering
- Commercial mindset and experience partnering with marketing and product marketing on positioning and go-to-market
- Collaborative, low-ego approach with the ability to build credibility with engineering leadership
- SaaS, SMB, and document or workflow experience
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