The Director, Pricing will lead a team that supports and is responsible for strategic pricing guidance for all LCS communities. This includes enterprise governance over entrance fee budgeting/forecasting implementing pricing strategy for monthly service fees across all product types, and financial qualification modeling, ensuring compliant treatment of complex resident contracts.
This role sets standards across forecasting assumptions, pricing guardrails, financial qualification inputs, and ensures strong cross‑functional alignment with Regional Finance, Sales/Operations, and Accounting.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
- Own the end-to-end operating model for net entrance fee budgeting and forecasting.
- Build out and operationalize pricing recommendations, including monthly service fees (MSF), MSF annual increases, EF dynamic pricing, incentives, etc.
- Provide pricing analytics supporting recommendations and operational decisions.
- Ensure consistency, integrity, and scalability of these pricing, models, and tools.
- Work collaboratively with key organizational leaders to ensure alignment on recommendations and decisions while ensuring all necessary approvals are granted
- Establish enterprise standards for financial qualifications such as forecasting assumptions, valuation drivers (i.e. financial qualification or capital decisions), and model governance.
- Ensure timely review, validation, and recommendations to communities on individual financial qualifications.
- Serve as the final escalation point for complex judgments related to entrance fee contracts, refund obligations, pricing tradeoffs, and market impacts of key decisions.
- Ensure accurate, timely, and decision ready reporting across:
- Net Entrance Fee; sales, cash activity, refunds, and promissory note exposure
- Pricing performance, unit velocity, incentives, and market positioning
- Capital budgets, forecasts, actual results, investment performance, and reporting outputs
- Partner with Regional Finance, Operations/Sales, and Legal to ensure assumptions and outputs are defensible, documented, and consistently applied.
- Ensure pricing models, analytics, and recommendations meet governance and documentation expectations for internal and external review.
- Own the continuous improvement roadmap for entrance fee processing and pricing analytics, including:
- Standardization of workflows and documentation
- Reduction of nonstandard processing and manual intervention
- System enablement and automation in partnership with BI and IT
- Drive improvements that reduce reconciliation friction, improve forecast accuracy, and enhance leadership confidence in outputs.
- Coaches senior leaders on enterprise tradeoffs, risk management, and complexity navigation.
- Responsible for the effective management and leadership of a team. This includes, but is not limited to: hiring, training, coaching, evaluating and managing performance, allocating compensation, effectively handling employee relations issues, and managing terminations.
What We’re Looking For:
- Bachelor’s degree in Accounting, Finance, Economics, or related field; or equivalent years of experience
- 10 years progressive experience across pricing/revenue strategy, FP&A, and/or technical accounting
- Demonstrated leadership over complex contract accounting and/or pricing/revenue optimization initiatives
- Strong executive communication and cross‑functional influence skills
- Strong executive presence and ability to lead through complexity and change
- Proven ability to scale accounting operations in a centralized or COE‑based model
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Top Workplace Iowa.
Charity and community involvement.
Outstanding advancement opportunities.
Ongoing career development.
Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 0-10%
Estimated Salary: $130,000 - $163,000
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor's degree in Accounting, Finance, Economics, or related field (or equivalent experience)
- 10 years progressive experience across pricing/revenue strategy, FP&A, and/or technical accounting
- Demonstrated leadership over complex contract accounting and/or pricing/revenue optimization initiatives
- Proven ability to scale accounting operations in a centralized or COE-based model
- Strong executive communication, cross-functional influence, and executive presence
- Experience managing and developing a team (hiring, coaching, evaluating, employee relations)
Vi Living Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vi Living and has not been reviewed or approved by Vi Living.
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Healthcare Strength — Medical, dental, and vision coverage is complemented by optional protections such as life, disability, accident/critical illness, and hospital indemnity, plus access to mental‑health resources. Coverage typically begins the first day of the month after hire, reinforcing strong baseline healthcare support.
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Leave & Time Off Breadth — PTO, paid holidays, sick time where applicable, bereavement, jury duty, parental bonding, and caregiving leave create a broad time‑off portfolio. Some locations add paid volunteer time and anniversary holidays, extending flexibility for time away.
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Retirement Support — A 401(k) with company match anchors retirement readiness, supported by tools like FSAs and commuter benefits that aid overall financial planning. Access to a credit union and early wage access provide additional day‑to‑day financial support within the total rewards mix.
Vi Living Insights
What We Do
Vi is dedicated to providing quality environments, services, and programs to enrich the lives of older adults. Our goal is for our residents to continually experience the finest in senior living. Throughout Vi’s history, we have maintained our commitment to not only help seniors live independent lives on their terms, but also provide a nurturing environment for our employees to build fulfilling careers of service and care. Today, we support more than 2,900 employees in our corporate and community offices who are deeply committed to the care of our residents. The future success of Vi depends on maintaining a standard of excellence in all phases of resident services and relations.
Why Work With Us
At Vi, we go beyond words; respect, equity, diversity, and inclusion are the foundations of our culture. We're devoted to fostering an environment where every employee feels a genuine sense of belonging, appreciation, and empowerment.
