The Role
Leads portfolio marketing strategy, value proposition development, strategic messaging, positioning, and integrated marketing initiatives across a complex enterprise. Translates business priorities, audience insights, market intelligence, product roadmaps, and brand metrics into executive recommendations and measurable marketing plans. Builds alignment across product, sales, communications, creative, analytics, legal, and compliance teams; develops high-performing teams; and drives operating discipline, accountability, and marketing effectiveness.
Summary Generated by Built In
Requisition Number: 2382757
Required Qualifications:
Preferred Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
- functional initiatives with solid operating discipline, executive-ready communication, clear decision support, and accountability for measurable progress against portfolio strategy goals
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree
- 12+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
- Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
- Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
- Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
- Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
- Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
- Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
- Demonstrated ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
- Demonstrated solid executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
- Proven ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
Preferred Qualifications:
- Master's degree or MBA
- Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, regulated enterprise, or similarly complex industry experience
- Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
- Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
- Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
- Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
- Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- Bachelor's degree
- 12+ years of experience in portfolio marketing, product marketing, brand strategy, value proposition development, integrated marketing strategy, enterprise marketing, business strategy, marketing communications, or related marketing leadership roles
- Experience developing portfolio-level value stories, product or service narratives, strategic messaging frameworks, value proposition models, or business initiative narratives in a complex enterprise environment
- Experience leading cross-functional marketing or business strategy initiatives across product, business leadership, communications, sales enablement, content, creative, analytics, legal, compliance, and marketing stakeholder groups
- Experience translating business priorities, audience insights, product roadmaps, market signals, competitive dynamics, and brand health indicators into actionable marketing strategies and executive-ready recommendations
- Experience applying data, audience insights, brand metrics, market intelligence, and performance signals to inform strategic recommendations and improve marketing effectiveness
- Experience leading people and developing high-performing teams in a collaborative, fast-moving environment
- Solid understanding of portfolio positioning, audience segmentation, product and service differentiation, value messaging, strategic storytelling, search and digital presence, content strategy, and marketing activation planning
- Ability to operate effectively in a complex, matrixed organization with multiple business lines, executive stakeholders, regulated requirements, and competing priorities
- Strong executive communication, stakeholder management, and influencing skills, with the ability to simplify complexity and connect strategy to action
- Ability to lead through influence, build alignment across senior stakeholders, improve operating discipline, and drive accountability for measurable results
- Master's degree or MBA
- Healthcare, pharmacy, pharmacy benefit management, payer, provider, consumer health, pharma, regulated enterprise, or similarly complex industry experience
- Experience developing new product, new business, transformation, enterprise narrative, or portfolio strategy initiatives
- Experience with brand tracking, brand health analysis, audience research, competitive intelligence, search insights, content effectiveness, marketing measurement, or strategic planning processes
- Experience building scalable marketing tools, content hubs, playbooks, frameworks, or enablement resources used across multiple teams or audiences
- Experience leading initiatives in regulated environments with legal, privacy, compliance, consent, and communication requirements
- Experience with AI-enabled marketing, search visibility, insight synthesis, synthetic audience testing, or emerging technology applications in marketing strategy
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
