Director Platforms - Web Analytics

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Website Analytics Team in the Platform & Intelligence Practice is responsible for developing and managing all aspects of our Agency and clients' analytic foundation design and implementation including data strategy, audience strategy, MarTech integration, insights, analytics, and actionable insights. We work with a variety of data sources, technology partners and advanced data/analytics platforms to continuously evolve the Agency and clients' analytic maturity.

We are a fast-paced, flexible, and close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset, and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we always looking for new talent. If you are driven by challenging work, passionate about analytics and insights and interested in helping to shape the future of our industry, we would like to hear from you!

Key Responsibilities

• Lead and oversee website analytics team members, both on and offshore, day-to-day projects and tasks, bandwidth, skill development, objective setting and achievement
• Oversee the collection, analysis, and interpretation of data from various sources.
• Grow best in class analytic foundations in GA4, Adobe Analytics, or other platforms in both hands on and leader capacities
• Develop and present actionable insights to stakeholders, supporting business initiatives and strategies.
• Examine audience behavior to identify trends, preferences, and opportunities for content improvement.
• Work with clients, our agency leaders, and analytics leaders to understand, assess, and clarify client needs (stated and unstated) related to business and media goals and objectives, as well as audience insights, analytics, creation, curation, and activation
• Work collaboratively across departments to align content strategies with analytical findings.
• Develop insightful reports and dashboards that simplify complex data into clear, actionable recommendations.
• Design and develop analytic foundations that include granular tracking, as well as the taxonomy that supports the measurement strategy.
• Build, mentor, and manage a high-performing analytics team.
• Evaluate and implement analytics tools and technologies to enhance data capabilities.
• Stay current with industry trends and best practices in analytics and data science.
• Foster a culture of data-driven decision-making across the organization.
• Collaborate with senior leadership to identify key business questions and analytics initiatives.
• Lead the development of dashboards and reporting tools to communicate key performance metrics.
• Ensure data accuracy and integrity across all analytics projects.
• Demonstrate the value of the solutions in driving growth for our client, adjusting the solutions as needed
• Identify opportunities and define scope for new business, and ability to roadmap growth through analytic maturity and MarTech platforms
• Ability to work as a part of a team, independently, or from a remote environment

Desired Skills and Experience

Education:

• Bachelor's degree or applicable work experience
• Analytic certifications a plus

Work Experience:

• 2+ years of experience leading analytic resources and working in conjunction with other agencies on a client account
• 4+ years of experience of analytical experience
• 5+ years of experience in audience and platforms, i.e. a tag implementation understanding with various platform solutions, web analytics, and audience segmentation that spans across media channels
• Demonstrated success leading work with multi-location multi-functional team

Skills:

• Comprehensive knowledge in online metrics and analysis; specific work with various reporting tools, including web analytics, log level analytics etc.
• Advanced experience in GA4 and Adobe analytics, with knowledge in other platforms a plus
• Knowledge in the marketing cloud solutions space; working knowledge of CDP and DMP implementation and value proposition
• Proficient with data interpretation/visualization, i.e. excel (complex formulas), PowerPoint, Tableau, CrazyEgg etc.
• Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation
• Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable
• Advanced deck building and storytelling capabilities
• Experience in A/B Testing and experimentation a plus

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.