Director, Performance Marketing

Job Description

Job Description: Director, Performance Marketing

Location: Hybrid/Costa Mesa (United States)

Reporting to: Head of Sales Enablement, North American Retail (NAR)

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more. 

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Job Summary:

Acrisure is seeking a Director, NAR Performance Marketing for our North America Retail (NAR) business unit to lead the strategic planning, execution, and optimization of all NAR paid and organic acquisition channels to drive revenue, customer acquisition, cross-sells, up-sells and improve ROI. This role oversees strategy, execution, team management, cross-functional coordination and budget allocation across digital performance channels for NAR.

Responsibilities:

• Marketing Strategy: Develop and implement multi-channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM).
• P&L Management: Manage marketing budget, forecasting expenditures, and tracking performance against P&L goals.
• Creativity & Content Management: Work closely with creative teams to develop compelling content, ensuring messaging resonates with target customers.
• MarTech Stack: Architect marketing technology stack to connect revenue to marketing source and adspend; and measure lifetime value versus customer acquisition cost (CAC). Evaluate and integrate new marketing technologies and platforms.
• Analytics: Analyze campaign data, KPIs (CPA, ROAS, LTV), and funnel metrics to optimize performance and drive growth. Lead and mentor a team of performance marketing managers/specialists.
• Competitor & Market Research: Conduct thorough competitor research to understand the strengths and weaknesses of competitors, which is crucial for developing effective marketing strategies.
• Cross-Functional Collaboration: Partner with Corporate Marketing, Product, Tech, Sales, and Content teams to ensure alignment, improve conversion, and refine targeting.
• Team-Builder: Build team of high-performing email and performance marketers.
• Reporting: Report on performance and provide actionable insights to executive leadership.

Requirements

Required Qualifications

• Expertise in data analysis tools and marketing automation.
• Proven experience managing budgets and leading high-performing teams.
• Strong strategic thinking, analytical skills, and communication abilities.

Education and Experience:

Required Qualifications

• Bachelor's Business, or related field required. Will consider 5+ years relevant experience in lieu of Bachelor’s degree. Master’s degree preferred.
• 7-10+ years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks).
• 5+ years of leadership experience. Experience leading within a national or global business preferred.
• Fintech, sales and/or insurance industry experience preferred.

Pay Details:

The base compensation range for this position is $175,000 - $250,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting [email protected].

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome, your new opportunity awaits you.