About demandDrive: demandDrive is a growth-focused B2B sales and marketing organization that integrates data, technology, and creative execution to drive measurable pipeline results. With a deep expertise in lead generation, account-based marketing, and marketing operations, demandDrive empowers businesses to align their marketing strategy with revenue goals. As we continue to scale our internal marketing engine, we're building a team dedicated exclusively to growing demandDrive's own brand, pipeline, and digital presence.
Position Overview: The Director of Performance Marketing is responsible for leading demandDrive's paid media strategy across all digital channels to generate high-quality leads, accelerate pipeline growth, and improve overall marketing ROI. This role is both strategic and hands-on--owning campaign planning, budget allocation, channel optimization, and performance analytics to drive measurable business outcomes. The Director will report to the VP, Marketing, to ensure that all paid media initiatives align with our broader growth objectives.
Key Responsibilities:
- Develop, launch, and manage paid media programs across Google Ads, LinkedIn, Meta, and other digital platforms.
- Own performance forecasting, budget allocation, and pacing to ensure optimal spend efficiency.
- Define channel mix and campaign strategy in partnership with Integrated Campaigns and Content teams.
- Monitor, analyze, and report on campaign performance; leverage insights to improve ROI and conversion quality.
- Build, test, and scale campaigns using A/B and multivariate testing frameworks.
- Collaborate with Operations & Analytics to refine attribution, lead scoring, and tracking infrastructure.
- Establish KPIs for cost per lead, MQL/SQO volume, and pipeline contribution.
- Continuously evaluate new paid media opportunities and technologies to drive innovation.
- Partner with Digital Experience to ensure ad-to-landing-page alignment and conversion optimization.
- Work cross-functionally with Comms and Integrated Campaigns to amplify brand and product visibility.
- Cost per lead per channel
- MQL and SQO volume
- MQL-to-SQO conversion rate
- Pipeline and closed-won revenue attributed to paid media
- Overall marketing ROI
- 7+ years of experience in B2B digital marketing with a focus on paid media performance.
- Proven success managing multi-channel campaigns in-house or at a marketing agency.
- Strong analytical skills and familiarity with marketing analytics platforms (Google Analytics, HubSpot, Salesforce, Looker, etc.).
- Hands-on experience with ad platforms including Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
- Understanding of full-funnel performance metrics and attribution models.
- Experience collaborating with cross-functional teams in Campaigns, Content, and Sales.
- Strong communication skills with the ability to translate data insights into actionable recommendations.
- Agency or SaaS background preferred.
- Analytical and data-driven mindset
- Highly collaborative and adaptable
- Strong leadership and project management skills
- Strategic thinker with hands-on execution ability
- Excellent communicator with attention to detail
This is a full-time position with competitive compensation, performance-based incentives, and comprehensive benefits. demandDrive fosters a collaborative and growth-oriented culture where marketing, sales, and strategy intersect to drive measurable results.
Benefits:
- Annual Salary + Bonus ($125,000 - $135,000 annual salary range + 20% bonus).
- Hybrid work model - or fully remote, depending on location.
- Health Coverage (BCBS), and other health and wellness benefits, Vision Care, Dental Coverage (Delta Dental), Paid Paternity+Maternity Leave, Life+Disability Insurance, 401(k) matching.
- Positive Company Culture.
- Company laptop, full tech stack+tools, and other resources provided by demandDrive.
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What We Do
demandDrive is an industry-leading integrated sales and marketing agency.
We provide clients with enterprise-quality sales & marketing solutions to help them optimize their processes and increase revenue growth.
We are defined through our dedication to developing holistic sales & marketing strategies that fit within our clients’ existing framework in a way that optimizes for organizational growth.
Our capabilities go beyond simple plug-and-play sales & marketing services (though we can do that too!), as we work with every individual client to find a solution unique to their needs.
We utilize an integrated approach to identify needs across every clients’ revenue generating departments that combines the flexibility of outsourcing with the expertise and continued development of a close-knit internal team.
We have collected top honors such as being named to the Inc. 5000 list of fastest growing private companies in the US 7 years in a row.
Head over to our website to discover our suite of solutions & services to see how we can help you reach your growth goals!
Why Work With Us
Our culture is what allows us to provide the service we do for our clients in the B2B technology space. Our focus on employee-led growth has not only opened up tremendous opportunities for our reps, but they have in turn done the same for our clients.
As our co-founders say: “Take care of your employees, and they'll take care of the business."
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