ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
We are seeking a Director to build and scale a Center of Excellence across Paid Media and Demand Generation. This leader will take our strong B2B foundations and elevate them with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence.
This is a builder role. You will establish the operating system for how channels run, drive significantly higher testing velocity, and transform how we activate demand in a modern, iterative, high-output way.
If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you.
What You’ll Own1. Paid Media Strategy & Execution- Own all paid channels: Search, Paid Social, Display/Programmatic, Review Sites, Retargeting, and Emerging Platforms.
- Apply a B2C growth lens:
- High-volume creative testing
- Micro-segmented audiences
- Fast iterative experimentation
- Continuous offer & message variation
- Manage multi-million-dollar budgets with discipline while enabling smart, rapid tests.
- Build channel playbooks and standards that raise execution quality across the organization.
- Own DG channels including:
- Content syndication
- Webinars & virtual events
- Trial or freemium-driven programs
- Review-site based DG
- Shift demand generation to a fast, experimentation-driven engine—shorter cycles, lighter lifts, more creativity.
- Improve conversion efficiency and pipeline generation across segments.
- Build a central experimentation engine for Paid Media + DG.
- Define clear processes for:
- Hypothesis creation
- Test design
- QA & launch
- Rapid measurement
- Scale-or-kill decisions
- Increase testing velocity across creative, landing pages, audiences, offers, and channels.
- Reduce friction by introducing templates, modular workflows, and streamlined approvals.
- Create and maintain the operating model for channel execution:
- Campaign templates
- QA checklists
- Naming/taxonomy standards
- Routing & setup guidelines
- Behavior Scoring
- Bring consistency and quality across segments, regions, and teams.
- Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality.
- Partner with Product Marketing to convert messaging into compelling channel activation.
- Collaborate with MarTech to simplify workflows, automate repeatable steps, and improve channel speed.
- Work closely with SDR + Sales teams to ensure DG-driven demand flows efficiently through follow-up processes.
- 8–12+ years in Paid Media, Demand Generation, Growth Marketing, or Acquisition—experience across both B2B and B2C strongly preferred.
- Proven ability to build high-velocity testing systems and drive rapid experimentation
- Deep channel mastery with a creative sensibility and performance mindset.
- Experience building frameworks, processes, and centralized standards.
- Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners.
We’re transforming how we build demand. This role sets the bar for channel excellence, creative velocity, and the kind of modern growth operating model most B2B orgs aspire to. You will directly shape how we scale, how fast we learn, and how much pipeline we generate.
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
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ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Top Skills
What We Do
ZoomInfo is the go-to-market (GTM) platform for businesses development and revenue growth. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.
Why Work With Us
ZoomInfo is where the world’s brightest minds in Data and Go-To-Market come together to do their best work.
We’re a founder-led organization that recognizes your success with 2x the career mobility of our SaaS peers. Being action-oriented, resourceful, and resilient will not only help you fit in, it will help you thrive.
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