Director of Paid Social

Location: Remote — Latin America
Employment Type: Full-Time
Industry: Digital Marketing / E-commerce (DTC)
Compensation: $3,500 – $5,000 USD/month
Schedule: Australian Eastern Standard Time (AEST)

Our client is a fast-growing performance marketing agency specializing in scaling direct-to-consumer (DTC) e-commerce brands. They partner with ambitious consumer brands to drive measurable growth through data-driven paid media strategies, creative testing, and continuous optimization.

Their collaborative, high-performance culture values ownership, clear communication, strong execution, and measurable results.

We are seeking a highly experienced Director of Paid Social to lead the paid social function for a portfolio of high-growth direct-to-consumer (DTC) e-commerce brands.

This position operates full-time during Australian Eastern Standard Time (AEST) business hours, making it ideal for professionals who are comfortable working an Australia-based schedule while collaborating directly with executive stakeholders and clients.

This is not a traditional media buyer role. We are looking for someone who can operate as the owner of the Meta channel. This person should combine exceptional technical expertise with strong client communication skills and the ability to independently manage day-to-day performance, optimization, reporting, and client relationships.

The ideal candidate is truly director-level: equally comfortable building sophisticated Meta campaigns, leading client conversations, presenting performance insights, and making strategic execution decisions without requiring constant oversight.

If you're passionate about scaling DTC brands, managing significant advertising budgets, and partnering directly with executive teams to drive measurable business growth, we'd love to hear from you.

• Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram.

• Build, launch, manage, and optimize paid social campaigns.

• Monitor budget pacing, bidding strategies, and campaign performance.

• Manage learning-phase optimization and make data-driven adjustments.

• Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions.

• Manage Advantage+ Shopping Campaigns, Catalog Sales campaigns, and Dynamic Product Ads (DPA).

• Support catalog and DPA setup, segmentation, and ongoing optimization.

• Perform Pixel and Conversion API (CAPI) event quality assurance.

• Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning.

• Conduct ongoing competitive monitoring through Meta Ad Library.

• Manage TikTok Ads campaigns if added to scope.

• Develop creative testing hypotheses.

• Generate detailed creative briefs based on performance data and customer insights.

• Maintain a structured creative testing cadence.

• Track test results and document wins, losses, and learnings.

• Iterate on winning creative concepts and identify opportunities to scale.

• Partner with creative and client teams to improve ad performance.

• Stay current on Meta platform updates, DTC paid social best practices, and evolving measurement standards.

• Maintain daily Slack availability during Australian business hours.

• Respond to client questions with a same-day response standard.

• Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes.

• Join weekly client calls and lead the Meta portion of the agenda.

• Contribute to bi-weekly reporting decks and present the Meta performance section on calls.

• Communicate performance insights clearly, confidently, and professionally.

• Escalate strategic, scope, or commercial questions to leadership rather than answering directly.

We're looking for someone who brings both exceptional technical expertise and executive-level professionalism.

The ideal candidate will have:

• 5+ years of hands-on experience managing Meta Ads campaigns.

• 2+ years managing advertising accounts with monthly spend exceeding $200,000 USD.

• Demonstrated success scaling direct-to-consumer (DTC) e-commerce brands.

• Experience working with apparel or fashion brands is strongly preferred.

• Advanced expertise in Meta Ads Manager, Advantage+ Shopping Campaigns, Catalog Sales, Dynamic Product Ads (DPA), Pixel implementation, and Conversion API (CAPI).

• Strong understanding of iOS 14+ attribution, modeled conversions, and modern Meta measurement.

• Fluent spoken and written English, with the confidence to communicate directly with Australian and U.S. executives in meetings, Slack, and written reports.

• The ability to work full-time during Australian business hours (AEST).

• A truly director-level mindset, capable of taking ownership of the Meta channel and operating independently.

• Strong client-facing communication skills with experience leading meetings, presenting results, and building trusted client relationships.

• The ability to independently manage priorities, solve problems, and make informed execution decisions while escalating strategic or commercial discussions appropriately.

• Experience working directly with Western clients, including Australia, United States, United Kingdom, or Canada, rather than exclusively supporting offshore delivery teams.

• Exceptional analytical thinking, attention to detail, and a continuous optimization mindset.

• Experience managing TikTok Ads.

• Experience working in a performance marketing agency environment.

• Experience supporting multiple DTC brands simultaneously.

• Strong reporting and presentation skills.

• Familiarity with Shopify, Triple Whale, Northbeam, GA4, or similar analytics platforms.

• Experience collaborating with creative teams on performance-driven ad concepts.

• Experience working remotely with distributed international teams.

• Work with rapidly growing DTC e-commerce brands.

• Manage significant advertising budgets with meaningful business impact.

• Collaborate directly with experienced digital marketing leadership.

• Fully remote position for professionals based in Latin America.

• Full-time role aligned with Australian business hours.

• High level of ownership and autonomy.

• Opportunity to influence paid social performance while remaining deeply involved in execution.

• Long-term career growth within a scaling agency.

• Competitive salary: $3,500 – $5,000 USD/month

• Fully remote work.

• Full-time position.

• Long-term opportunity.

• Work with international clients and premium e-commerce brands.

• High-impact role with significant ownership and growth potential.

This is a remote/telecommute position.