The Role
Leads and develops a team of paid search professionals while overseeing enterprise client portfolios. Drives integrated SEM strategies, campaign performance, testing, innovation, quality assurance, client growth, and cross-functional collaboration. Provides strategic leadership, mentorship, operational improvements, new-business support, and thought leadership on AI and the future of search.
Summary Generated by Built In
The Role
We’re looking for a Director to join the rapidly expanding team that is the backbone of our company. You’ll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our most complex and fastest-growing brands. You’ll be trusted to oversee a growing portfolio of business, collaborate with other paid search directors to keep the paid search department running smoothly, and provide thought leadership to keep Wpromote Paid Search at the forefront.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support
- Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts
- Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals
- Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities
- Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies
- Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices
- Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio
- Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise
- Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth
- Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations
- Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients
- Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing
- In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department
- Serving as a thought leader on AI and the evolution of search, collaborating with the SEO team to translate emerging trends into holistic search strategies and actionable recommendations for clients
You Must Have
- 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
- 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts
- Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
- Experience with data analytical tools such as Google Analytics
- Strong working experience in Google suite, Excel, Asana (project management)
- Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
- A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 7+ years of paid media advertising experience, including paid search media planning and buying in an agency or client environment
- 2+ years of staff management experience, including employee development, mentoring, and handling personnel conflicts
- Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
- Experience with data analytics tools such as Google Analytics
- Strong working experience with Google Workspace, Excel, and Asana
- Experience creating paid search customer acquisition campaigns for diverse clients and verticals; multi-location and lead generation experience preferred
- Excellent oral, written, and interpersonal communication skills
- Ability to provide boardroom leadership, command remote meetings, and lead teams
- Maturity and professionalism appropriate for large teams and enterprise accounts
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
