Who We Are
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
- Develop full funnel paid media strategies across key channels including paid search, social media, display, CTV, affiliate marketing, OOH, and paid media partnerships
- Collaborate with internal teams (data, creative, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and landing page performance
- Manage and optimize full funnel campaigns to achieve aggressive growth targets
- Implement and oversee the ongoing testing of new channels and tactics to expand customer reach and improve efficiency
- Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring that the right message reaches the right audience
- Utilize analytics tools to track and measure campaign performance, providing actionable insights to improve future campaigns to the relevant teams
- Collaborate with the analytics team to refine audience segmentation and ensure personalized acquisition strategies
- 8+ years of paid media experience, with a strong focus on digital channels such as CTV, content monetization, and paid social
- Proven track record of developing and executing successful full funnel paid media strategies for high-growth eCommerce or digital companies
- Hands-on experience managing large-scale digital marketing campaigns across multiple channels (e.g., Google, Meta, affiliate marketing, programmatic)
- Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights
- Deep understanding of audience targeting, customer segmentation, and marketing attribution
- Excellent communication and presentation skills, with the ability to clearly convey strategy and performance insights to senior stakeholders
Primary Location Salary Range: $140,000 - $160,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
Skills Required
- 8+ years of paid media experience with focus on CTV, content monetization, and paid social
- Proven track record developing and executing full funnel paid media strategies for high-growth eCommerce or digital companies
- Hands-on experience managing large-scale digital marketing campaigns across Google, Meta, affiliate marketing, and programmatic channels
- Strong analytical skills with ability to interpret data, optimize campaigns, and provide actionable insights
- Deep understanding of audience targeting, customer segmentation, and marketing attribution
- Excellent communication and presentation skills to convey strategy and performance to senior stakeholders
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. For more information, visit authenticbrands.com.
