The Role
As Director, Organic Growth - Sports Related Products, you will play a key role in driving the execution of SEO strategies to maximise organic performance for Sports related products on web. You will be responsible for content strategy, digital PR integration, technical SEO collaboration, and search performance analysis, ensuring best-in-class execution to increase visibility, traffic, and conversions.
Responsibilities
- Lead and manage the execution of our Sports related products SEO strategy, ensuring alignment with product and regional objectives.
- Oversee content planning and briefing to ensure SEO best practices are embedded in all organic content initiatives.
- Drive digital PR efforts, working with the Director, Content and Digital PR to enhance brand authority and organic visibility.
- Work closely with the Tech SEO Manager to ensure technical SEO best practices are implemented effectively.
- Provide actionable insights through data analysis and performance reporting, informing optimisation strategies.
- Collaborate with product teams to ensure SEO is factored into site development and content structures.
- Stay ahead of industry trends, algorithm updates, and emerging best practices to maintain a competitive edge.
Requirements
- 8+ years of experience in SEO, preferably in global markets.
- Strong technical understanding of on-page SEO and the ability to collaborate with technical teams.
- Familiarity with technical SEO principles, including site architecture, crawlability, and structured data.
- Experience working with SEO tools such as Google Search Console, Ahrefs, and SEMrush.
- Excellent communication and stakeholder management skills.
- Experience working in a fast-paced, data-driven environment.
Crypto.com Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.
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Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
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Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
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Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.
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The Company
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
