Director, OREO Equity

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
As Director Oreo Equity, you will be responsible for driving cultural relevance through brand partnerships & serve as the lead for the OREO integrated agency team (IAT), delivering omnichannel campaigns and programs along with developing and executing Oreo brand's strategies across equity, communication, and activation plans. This role is responsible for supporting category P&L delivery by driving improved investment ROI, increased brand health metrics, and efficient execution of integrated media campaigns and partnerships. This will require managing an external agency ecosystem to drive creative excellence and collaborating with the cross functional community to drive business performance.
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Key Responsibilities:

• Lead the development and execution of integrated communication, activation, and media plans, maximizing Media ROI, working with internal and external media partners

• Demonstrate creative communication excellence through deeply understanding consumer behavior, trends & relevant moments in culture and translating this understanding to create a consistent and unique brand voice across all consumer touchpoints

• Work with internal and external partners (e.g., I&A, Nielsen, Agencies) to identify brand and category trends to inform brand health and communications strategy

• Partner with Consumer Insights to deliver key communications/media testing, measurement, and on-going optimization

• Proactively leverage opportunities for brand/celebrity/property partnerships & collaborations

• Partner effectively with internal Oreo brand teams & agency partners to bring plans to life

• Drive P&L / financial performance & A&C Budgets by managing deployment of Oreo media & agency budgets in line with target and making informed prioritization decisions.

• Build long term IMC strategy along with leading & deploying in-year campaigns with excellence

What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Leadership experience in creating and deploying effective brand strategies of a global scope and impact for billion-dollar brands/categories

• Consumer & Culture Acumen - Deep understanding and expertise in media comms and equity

• Proven track record of building strong distinctive brand equity, creative excellence & delivery of successful campaigns

• Creative judgement for bold, distinctive output

• Build High Impact Agency Partnerships

• Managing and growing brands over the long term

• Growth-minded leader who can aim bold and gets things done despite ambiguity or adversity

• Excellence People Leadership with strong communication & influencing skills Leadership with a passion for developing talent and building effective teams.

• Future-focused mindset, curious about industry trends, digital solutions and innovation for consumers and the ability to translate opportunities into business strategies

What extra ingredients you will bring:

• Bachelor's degree in a relevant field (e.g., Business, Economics etc.). MBA preferred.

• Minimum of 10+ years of experience in category management within the CPG industry

• Relevant experience in comms & Equity along with experience of working with agencies

Salary and Benefits:
The base salary range for this position is $142,700 to $235,455; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Brand & Portfolio Management
Marketing