Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
The Director of North America Marketing will own the development and execution of the North America marketing strategy, translating global brand vision into regional growth across e-commerce, digital and retail channels. This role sits at the intersection of brand, commercial performance, and executional excellence, with accountability for driving awareness, demand, and revenue while maintaining the highest standards of brand consistency and operational rigor.
This leader will partner closely with Global Brand, Media, Sales, Digital, and Creative teams, serving as a key connector between North America and Global. The ideal candidate is both strategic and detail-oriented, highly fluent in numbers and performance analysis, and deeply experienced in digital-first, omnichannel marketing.
As a Director of North America Marketing a typical day might include a mix of the following:
Own North America Marketing Strategy & Execution
- Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives.
- Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity.
- Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches.
- Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs.
Drive Omnichannel & Digital Growth
- Lead omnichannel marketing planning across channels with a strong digital-first mindset.
- Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results.
- Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective.
- Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives.
Performance, Analytics & Commercial Rigor
- Own marketing performance tracking and deliver weekly and monthly executive readouts on media, sales, and campaign results.
Cross-Functional Leadership & Influence
- Serve as a central connector across Sales, Brand, Media, Digital, PR, Influencer, Creative, and Education teams.
- Share regional plans, learnings, and performance with Global and ANZ partners.
The Details:
- Location: We are based in Seattle, WA. While we have a strong preference for local candidates, we are flexible to location
- Hours: Typical PST business hours, but with flexibility to global time zones as needed
- Physical requirements: Ability to handle both sitting and screen time for long periods of time
- Travel requirements: Less than 10%
What you’ll bring to the table:
- 10+ years of experience in brand, digital, or omnichannel marketing within beauty, consumer goods, or a similarly fast-paced category.
- Proven experience owning marketing performance, and results, with strong financial and analytical acumen.
- Deep understanding of digital commerce and performance marketing, including paid media, conversion, and optimization.
- Exceptional attention to detail, with a high bar for accuracy, clarity, and executional excellence.
- Strong strategic thinking paired with the ability to execute and deliver in complex, cross-functional environments.
- Confidence using data to challenge assumptions, make trade-offs, and influence senior stakeholders.
- Experience partnering with global teams and adapting global strategies for regional success.
- Passion for building brands that earn trust through science, transparency, and results.
Approximate Salary Range Based on Experience and Location:
$150,000 - $160,000 USD/annually
#LI-NG1
Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
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What We Do
WE KNOW SKIN. All facts, no fluff. Since 1995. Paula's Choice Skincare is a multinational organization that is over 27 years strong. We're an industry leader recognized for our integrity & commitment to delivering the highest quality skin care products to our customers. We question ingredients, follow the facts & stand up for the customer, because we're on this journey together. If you've been looking for a career where you can make a significant impact, have your ideas celebrated & work with some of the most talented professionals in the industry... Paula's Choice is your right choice. WHAT WE VALUE: We stand for inclusivity & anti-racism. We are a culture of feedback. We put our customers first. We thrive on change. We reach success together. PERKS INCLUDE: +3 medical plans to choose from +Dental +Vision +Short term & long term disability +Paid parental leave +401k match contributions +Paid time off for volunteering +LEED-certified headquarters +Plant trees to offset business travel carbon emissions +Generous time off policy + Employee Assistance Program +Fitness perks +Meditation app membership +Free & discounted products +Dog friendly office
