The Role
The Sr. Director of Marketing will lead a marketing function focused on pipeline generation, market positioning, and revenue growth, collaborating with sales and product teams to drive successful campaigns and strategy.
Summary Generated by Built In
ABOUT US:
Digimarc Corporation (NASDAQ: DMRC) is the global leader in product digitization. A pioneer in digital watermarks, Digimarc connects every physical and digital item to a digital twin that enables the capture of product data, records events and interactions, and supports powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years, Digimarc is also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. See more at Digimarc.com.
ABOUT THE ROLE… We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines.
This is not a traditional marketing role.
This role sits at the center of commercialization, owning both:
• How we go to market (strategy, positioning, messaging)
• How we generate and convert demand (pipeline, campaigns, funnel performance)
You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns—but bringing clear, compelling, and sellable offerings to market.
This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes.
WHAT YOU WILL DO… 1. Own Marketing’s Contribution to Revenue
- Own pipeline generation targets across product lines
- Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue
- Monitor and optimize performance across the funnel (MQL → closed won)
- Identify gaps in conversion and take action to improve outcomes
- Define target segments, ICPs, and priority markets
- Develop clear, differentiated positioning and value propositions across product lines
- Translate product capabilities into sellable, repeatable offerings
- Ensure messaging is consistent, clear, and resonates with buyers and partners
- Continuously refine messaging based on market feedback, deal insights, and performance data
- Partner with Sales and Commercial leaders to define:
- Target accounts and segments
- Route-to-market approach (direct, partner, hybrid)
- Campaign focus areas and sequencing
- Align marketing initiatives to the most critical business priorities
- Make clear tradeoffs on where to invest vs. deprioritize
- Develop and lead multi-channel campaigns across key product lines
- Define campaign strategy (audience, message, channel mix)
- Drive continuous testing, learning, and optimization
- Ensure campaigns are tightly aligned with sales motions and priorities
- Establish tight alignment with Sales leadership on goals, messaging, and pipeline quality
- Ensure Sales has the content, tools, and clarity needed to convert pipeline
- Build strong feedback loops from Sales to improve messaging and campaigns
- Support key deals and strategic opportunities as needed
- Lead a focused team across:
- Marketing Operations & Campaign Delivery
- Content / Messaging (Writer)
- Creative / Design
- Set clear priorities, roles, and expectations
- Ensure work is aligned, delivered on time, and tied to outcomes
- Remove blockers and drive accountability
- Partner with Marketing Ops / RevOps to ensure:
- Lead scoring, routing, and lifecycle stages are effective
- Campaigns are executed cleanly and efficiently
- Ensure reporting provides clear, actionable insights
- Use data to inform decisions—not just report activity
- Own the quarterly marketing roadmap across markets
- Prioritize initiatives based on business impact
- Ensure focus on what matters most—avoid overextension
- Clearly communicate priorities, progress, and outcomes
WHAT WE ARE LOOKING FOR…
- 10+ years of B2B marketing experience in growth-stage or complex environments
- Proven track record of driving pipeline and revenue growth
- Strong experience in both:
- Demand generation / campaign execution
- Product marketing / positioning
- Experience working across multiple product lines or markets
- Deep understanding of marketing funnels, lead lifecycle, and conversion metrics
- Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
- Ability to operate both strategically and tactically in a lean environment
- Experience partnering closely with Sales and influencing GTM decisions
Key Traits for Success
- Revenue-oriented — prioritizes outcomes over activity
- Strong operator — able to execute while building structure
- Strategic thinker — can simplify complex offerings into clear messaging
- Decisive — makes tradeoffs and focuses on what matters most
- Comfortable with ambiguity — brings clarity where it doesn’t exist
- Highly collaborative — builds strong alignment across teams
- Accountable — takes ownership of results, not just output
- Curious and adaptive — continuously learns and improves
- Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
- Restricted Stock Units
- Flexible Paid Time Off & Holidays
- Life Insurance
- Tuition Reimbursement
- Mentorship Opportunities
- Training & Development
Our Culture:
We are a team of problem-solvers united by our company’s immense potential to help solve complex challenges.
We align to the following Digimarc core values:
- Collaborative – Stronger together. We embrace diverse perspectives and harness our collective talent to realize our full potential.
- Curious – Listen and look forward. We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.
- Courageous – Innovate with integrity
We challenge each other and do the right thing – even when it’s difficult – to deliver wins for our customers.
Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at www.digimarc.com.
Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.
This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Principals only. No recruiters please.
Top Skills
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The Company
What We Do
We are a small company making a big impact on our planet. We’ve built a Platform that secures currency, protects digital assets from misuse, reduces plastic waste from our oceans, and enables greater supply chain and retail efficiencies. We create the digital twin to your physical products, and put the internet into your things. Jump start your digital transformation with Digimarc.
