The Role
The Director of Non-personal Marketing will lead digital marketing strategies to enhance brand awareness, engagement, and achieve commercial goals. Responsibilities include overseeing digital campaigns, ensuring compliance with regulations, optimizing workflows, and measuring campaign performance using data analytics.
Summary Generated by Built In
Company Overview
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients and their families living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases and provide meaningful support for healthcare providers and patients and their families. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Opportunity Overview
The Director of Non-personal Marketing will lead the development and execution of non-personal / digital marketing strategies that support brand awareness, engagement, and commercial objectives across the company’s portfolio. This role is ideal for a strategic yet hands‑on leader who thrives in a lean environment and is comfortable operating across the full non-personal / digital marketing ecosystem.
This role will partner closely with the brand teams for both indications of Bardet Beidl syndrome (BBS) and acquired hypothalamic obesity (HO), Medical, Legal/Regulatory, sales, data management, analytics, and external agency partners to ensure compliant, impactful, and insight‑driven digital initiatives across HCP and patient and caregiver segments. The role reports into the VP, New Product Planning, Marketing and Advocacy.
Responsibilities and Duties
Non-personal Promotion Strategy & Leadership
Non-personal Campaign Execution
Governance, Compliance & Operations
Analytics & Optimization
Qualifications and Skills
This role is based out of our corporate office in Boston, Massachusetts. Rhythm operates in a hybrid-work model. Candidates applying must be willing and able to be in the Boston office in coordination with their department and business needs. This role may involve some travel.
The expected salary range for this position is $182,000-$275,000 . Actual pay will be determined based on experience, level, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. This role may be eligible for benefits and other compensation such as restricted stock units.
More about Rhythm
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare neuroendocrine diseases by rapidly advancing care and precision medicines that address the root cause. Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
At Rhythm our core values are:
Rhythm is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, disability, genetic information, veteran status, military status, application for military service, or any other class protected by state or federal law.
Headquartered in Boston, Rhythm is proud to have been named one of the Top Places to Work in Massachusetts.
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients and their families living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases and provide meaningful support for healthcare providers and patients and their families. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Opportunity Overview
The Director of Non-personal Marketing will lead the development and execution of non-personal / digital marketing strategies that support brand awareness, engagement, and commercial objectives across the company’s portfolio. This role is ideal for a strategic yet hands‑on leader who thrives in a lean environment and is comfortable operating across the full non-personal / digital marketing ecosystem.
This role will partner closely with the brand teams for both indications of Bardet Beidl syndrome (BBS) and acquired hypothalamic obesity (HO), Medical, Legal/Regulatory, sales, data management, analytics, and external agency partners to ensure compliant, impactful, and insight‑driven digital initiatives across HCP and patient and caregiver segments. The role reports into the VP, New Product Planning, Marketing and Advocacy.
Responsibilities and Duties
Non-personal Promotion Strategy & Leadership
- Lead the non-personal marketing vision and roadmap aligned with brand, pipeline, and corporate objectives.
- Translate brand strategies into integrated non-personal and digital plans across HCP and patient/caregiver audiences.
- Serve as the internal digital subject‑matter expert, advising brand teams on best practices and innovation, including use of AI to optimize both customer impact and budget spend.
Non-personal Campaign Execution
- Oversee development and optimization of digital tactics including paid media, social, SEO/SEM, and virtual engagement tools.
- Serve as the subject matter expert and collaborate with Brand teams to support website and CRM initiatives, ensuring optimal user experience and backend measurement
- Ensure seamless integration across digital touchpoints and field‑enabled channels.
Governance, Compliance & Operations
- Ensure all non-personal activities comply with regulatory, legal, privacy, and pharmacovigilance requirements.
- Establish and optimize digital workflows, approval processes, and standard operating procedures.
- Manage agency partners, vendors, and internal resources efficiently within budget.
Analytics & Optimization
- Define KPIs and dashboards to measure non-personal promotion performance and inform decision making.
- Leverage data and insights to optimize campaigns, personalize experiences, and improve ROI.
- Drive test‑and‑learn approaches to continuously improve effectiveness.
Qualifications and Skills
- Bachelor's degree required.
- 10+ years of pharmaceutical marketing, or combination of related industry experience, including 5+ years of non-personal / digital marketing experience.
- Rare disease experience highly preferred.
- Strong knowledge of non-personal promotion, CRM platforms, paid media, analytics, and website management.
- Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans.
- Understanding of regulatory and compliance requirements within pharmaceutical marketing.
- Ability to work in a highly collaborative environment with cross functional stakeholders such as Regulatory, Medical, Legal, Sales, Patient Support Services, and Data Management, and Analytics.
- Self-motivated and highly energetic individual with the ability to adapt and deliver results in a fast-paced and dynamic environment.
- Ability to operate strategically while remaining hands‑on in a small company environment.
- Strong critical thinking skills with a solution-oriented mindset.
This role is based out of our corporate office in Boston, Massachusetts. Rhythm operates in a hybrid-work model. Candidates applying must be willing and able to be in the Boston office in coordination with their department and business needs. This role may involve some travel.
The expected salary range for this position is $182,000-$275,000 . Actual pay will be determined based on experience, level, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and company performance. This role may be eligible for benefits and other compensation such as restricted stock units.
More about Rhythm
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare neuroendocrine diseases by rapidly advancing care and precision medicines that address the root cause. Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
At Rhythm our core values are:
- We are committed to advancing scientific understanding to improve patients’ lives
- We are inspired to tackle tough challenges and have the courage to ask bold questions
- We are eager to learn and adapt
- We believe collaboration and ownership are foundational for our success
- We value the unique contribution each individual brings to furthering our mission
Rhythm is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, disability, genetic information, veteran status, military status, application for military service, or any other class protected by state or federal law.
Headquartered in Boston, Rhythm is proud to have been named one of the Top Places to Work in Massachusetts.
Skills Required
- Bachelor's degree
- 10+ years of pharmaceutical marketing experience
- 5+ years of non-personal/digital marketing experience
- Rare disease experience highly preferred
- Strong knowledge of non-personal promotion and CRM platforms
- Project management skills including planning and budget management
- Understanding of regulatory and compliance requirements
- Ability to work collaboratively with cross-functional teams
- Self-motivated and adaptable
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The Company
What We Do
Rhythm is a biopharmaceutical company aimed at developing and commercializing therapies for the treatment of rare genetic diseases of obesity. The company is leveraging the Rhythm Engine -- comprised of its TEMPO Registry, GO-ID genotyping study and Uncovering Rare Obesity program -- to improve the understanding, diagnosis and potentially the treatment of these disorders. For healthcare professionals, visit www.RareObesity.com for more information. For patients and caregivers, visit www.LEADforRareObesity.com for more information.
