Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies.
We combine meaningful attitudinal and behavioural data with deep expertise and analytics to help clients understand people and inspire growth.
Marketing Mix Modelling Director – Analytics UK
About the job
We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team.
This is an opportunity to take ownership of high-impact client programmes, applying your expertise to shape how leading brands measure and optimise marketing performance.
You will act as the central driver of projects; defining analytical approach, shaping inputs into modelling, interpreting outputs, and translating these into clear, commercially relevant recommendations.
Working closely with clients and collaborating with cross-functional teams across our globally distributed delivery model, you will bridge data, modelling, and business context to ensure high-quality, impactful outcomes. This is a hands-on role combining strong client partnership skills with analytical delivery, requiring a high degree of ownership and autonomy.
Job goals
Lead MMM engagements end-to-end, owning delivery from data inputs through to insight generation and final client recommendations that drive client impact and commercial success
Own day-to-day client relationships, building trusted partnerships and translating business questions into clear analytical approaches and actionable marketing recommendations
Ensure modelling inputs and outputs are robust by reviewing, shaping, and challenging data, assumptions and results to support credible decision making
Define and refine media frameworks and channel structures to ensure modelling reflects marketing activity and enables meaningful, decision-ready insights
Convert modelling outputs into commercially compelling ROI stories, including optimisation scenarios and budget allocation recommendations
Coordinate cross-functional teams across a globally distributed delivery model, ensuring alignment between data, modelling, and client priorities throughout delivery
Ideal skills and experience
Strong experience contributing to or leading MMM programmes or similar analytical projects, with the ability and readiness to take ownership of end-to-end delivery
Ability to interpret complex analytical outputs and communicate clear, commercially relevant recommendations that support marketing and investment decisions
Experience working with media and sales data, with the confidence to review, challenge, and shape inputs and outputs to ensure robust modelling outcomes
Strong client management skills, with experience building trusted relationships and delivering a high-quality, effective client experience
Demonstrated ability to coordinate cross-functional project-based teams and manage multiple priorities in a fast-paced distributed delivery environment
Strong understanding of marketing effectiveness and measurement, with experience across sectors such as FMCG, Retail, Financial Services or Media
Additional information
Location: London or Warwick, with a hybrid working pattern (typically 2 days per week in the office)
This role is delivered through a globally distributed delivery model
Candidates must have the right to work in the UK (no sponsorship available)
Location
London, South Bank CentralUnited KingdomKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Skills Required
- Proven experience contributing to or leading Marketing Mix Modelling programmes
- Ability to define analytical approaches and own end-to-end delivery
- Experience interpreting complex analytical outputs and translating into commercial recommendations
- Experience working with media and sales data and shaping modelling inputs/outputs
- Strong client management and stakeholder relationship skills
- Ability to coordinate cross-functional, distributed project teams and manage multiple priorities
- Strong understanding of marketing effectiveness and measurement across sectors (e.g., FMCG, Retail, Financial Services, Media)
- Right to work in the UK (no sponsorship available)
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
