The Role
Lead membership growth, retention, and community engagement by managing membership operations, marketing (digital/print/social/email), the Welcome Center team, reporting, corporate/third-party billing, and collaborating with program leaders to improve member experience and performance metrics.
Summary Generated by Built In
The YMCA of Indiana County is seeking a Director of Membership & Marketing to lead membership growth, retention, and community engagement. This leadership position oversees membership operations, marketing initiatives, and the Welcome Center team while ensuring an outstanding member experience.
Responsibilities include:
- Develop and implement strategies to increase membership sales, engagement, and retention.
- Lead all marketing efforts, including social media, digital and print advertising, email campaigns, promotional materials, and community outreach.
- Manage the YMCA's membership database (Daxko), member communications, reporting, and engagement tools.
- Oversee corporate memberships, third-party billing, membership refunds, and member account management.
- Supervise and develop the Welcome Center Coordinator and Membership Development Coordinator.
- Maintain a regular presence at the Welcome Center to support staff, provide excellent customer service, and ensure efficient daily operations.
- Monitor membership trends and performance metrics to drive continuous improvement.
- Collaborate with department leaders to promote YMCA programs and advance the organization's mission.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
- Minimum of 3 years of experience in membership management, marketing, customer service, nonprofit leadership, or a related field.
- Previous supervisory experience preferred.
- Experience with CRM software; Daxko experience is strongly preferred.
- Knowledge of membership development, retention strategies, digital marketing, social media, and email marketing.
- Excellent communication, organizational, and leadership skills.
- Strong analytical and project management abilities.
- Proficiency with Microsoft Office; graphic design experience is a plus.
- Ability to maintain confidentiality and provide exceptional customer service.
- Commitment to the YMCA mission and values.
- Must obtain or possess required clearances (FBI Fingerprinting, PA PATCH, PA Child Abuse, and Mandated Reporter). CPR/AED/First Aid and required YMCA training must be completed within 90 days of hire.
Skills Required
- Minimum of 3 years experience in membership management, marketing, customer service, nonprofit leadership, or related field
- Experience with CRM software
- Daxko experience
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Previous supervisory experience
- Knowledge of membership development, retention strategies, digital marketing, social media, and email marketing
- Excellent communication, organizational, and leadership skills
- Strong analytical and project management abilities
- Proficiency with Microsoft Office
- Graphic design experience
- Ability to maintain confidentiality and provide exceptional customer service
- Commitment to the YMCA mission and values
- Must obtain or possess required clearances (FBI Fingerprinting, PA PATCH, PA Child Abuse, Mandated Reporter)
- CPR/AED/First Aid and required YMCA training completed within 90 days of hire
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The Company
What We Do
The YMCA of Indiana County is a nonprofit organization dedicated to youth development, healthy living, and social responsibility. It provides various community programs, including fitness facilities, aquatics, child care, and youth development initiatives, aiming to build a healthy spirit, mind, and body for all members of the community.
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