Director, Media Strategy

Director of Media Strategy 

At Choozle, we believe complexity should never stand in the way of success. We are a remote-first digital advertising software company that simplifies programmatic advertising for growth brands and agencies. Our self-service Demand-Side Platform (DSP) leverages detailed consumer data to power high-impact digital advertising campaigns across display, video, mobile, Connected TV (CTV), and Digital Out-of-Home (DOOH) via access to The Trade Desk and Amazon DSPs.

As the Director of Media Strategy, you are accountable for client media strategy from pre-sales through campaign completion. Serving as both the strategic gatekeeper and primary technical advisor to Choozle’s Revenue team, you own the integrity of every media plan across inventory selection, audience definition, and channel and tactic alignment.

In partnership with Strategic Account Directors (SADs), Account Executives (AEs), and Sales Leadership, you lead the evaluation, scoping, and qualification of opportunities—ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation.

Beyond pre-sales, you maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team. You guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes.

Key Responsibilities

• Audit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies—across inventory, audience, and channel/tactic—fit seamlessly into Choozle's product offerings and tech stack capabilities.
• Establish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.
• Govern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.
• Curate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships (e.g., direct streaming networks) that support strategic channel and audience objectives.
• De-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategies.
• Drive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses (e.g., historical campaign reconciliations) that fall outside the standard scope of SADs or IMS specialists.
• Translate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization, and help sales teams build high-impact, outcomes-driven narratives and QBRs for top-tier accounts pacing at $1M+.

• Serve as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services (such as CTV, advanced Programmatic, Search, and Social), ensuring clear guidance on how inventory, audience, and channel/tactic strategies should be positioned and executed.
• Build Multimedia Training Resources: Transition the team away from text-heavy technical guides by producing visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity and drive consistent execution.
• Bridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases, feeding those insights back to product/engineering teams to help shape the long-term product roadmap.
• Redfine Media Planning Performance & Accountability: Working with leadership to define and build a better product that helps our clients invest better and drive growth through quantifiable return on investment across key facets of audience strategy, media planning and execution and measurement.

• Oversee and Mentor the IMS Team: Lead the Integrated Media Solutions (IMS) team, ensuring strategic continuity from qualified plan through campaign preparation, implementation, optimization, and completion.
• Maximize Offshore Capacity: Partner with leadership to maximize the efficiency of offshore resources (Cybage), defining clear execution protocols to shift technical button-clicks and HTML tasks away from internal team members without compromising strategic fidelity.
• Define Execution Best Practices: Establish workflows for how the IMS team interprets brief data, builds media plans, and manages campaign pacing, ensuring tactical execution and optimization align with the approved inventory, audience, and channel strategy.
• Foster Omnichannel Mentorship: Train internal operators on how to execute cutting-edge, audience-first strategies that maintain consistency from pre-sales vision through in-market delivery.

WHO YOU ARE:

• The Veteran: 7+ years of experience in planning and managing digital media campaigns. You’ve seen the industry evolve and understand where it’s headed in 2026.
• The Architect: You don't just "set and forget." You understand the nuances of attribution models, and the places to leverage AI (and the network to stay updated), and how to map media to the modern consumer journey.
• The Communicator: You possess elite written and verbal communication skills. You can explain complex programmatic bidding to a novice and high-level ROI strategy to a CMO.
• Platform Pro: Deep experience with Google Ads and Meta Business Suite is required. Advanced familiarity with The Trade Desk or similar enterprise-level DSPs is highly desired.
• Certified Leader: You hold (or are ready to renew) advanced certifications in Google Ads, GA4, and Meta Blueprint. Experience in multi-touch attribution (MTA) or Media Mix Modeling (MMM) is a significant plus.

Other Duties
Please note that this job description is not exhaustive. Duties, responsibilities, and activities may change at any time, with or without notice.

Salary: $125,000 - 150,000

WHO WE ARE 

Our Choozle vision is to make Choozle an amazing place to work that exceeds our client’s and partner’s expectations through the application and support of our continuously innovating digital advertising platform. Our culture and our company win when each individual truly cares about their work and their team. What is Choozle?

Choozle is a remote-first organization committed to building a leading team of AdTech professionals within the United States. We firmly believe that exceptional talent exists across the nation and are dedicated to recruiting the best individuals for each role, irrespective of their specific US geographic location.

Location:  Remote, Applicants must reside in the U.S. and be legally authorized to work without the need for employer sponsorship.

Core Principles:

• Talent First, Location Second (Within the US): Our primary focus during recruitment is to identify candidates within the United States who possess the necessary skills, experience, and alignment with our company culture to excel in the designated role and contribute to our organizational objectives.
• Equal Opportunity Employer (US Focus): We are dedicated to providing equal employment opportunities to all qualified individuals within the United States, without regard to race, color, religion, sex, national origin, disability, or protected veteran status. This principle is central to our location-agnostic hiring practices within the US.

We believe great work deserves great rewards. In addition to a competitive salary, here’s what you can expect when you join the Choozle team:

🧘 Wellness, Your Way
$100 monthly wellness stipend to support what keeps you grounded—mentally, emotionally, physically, spiritually, financially..

🏡 Work from Home in Style
$200 monthly home office stipend to help you set up your perfect space.

🌴 Time Off
Self-managed time off + 12 paid holidays + paid parental leave + 3 days to volunteer for causes you care about.

🍼 Support When It Matters Most
Inclusive paid leave policies—including for miscarriage and abortion.

🤝 We Invest in Your Tomorrow
401(k) with a 3% company match, employer contributions into your HSA account, and full access to LinkedIn Learning to support your personal and professional growth.

🦷 Health That’s Covered
Medical PPO & dental at 90% employer-paid, 70% of dependent premiums covered, Medical HDHP covered at 100% for employees and 70% of dependent premiums covered,  plus long-term disability, life insurance (up to $50K), and options to customize your plan.

🧠 Mental Health & Support
Access to a robust Employee Assistance Program (EAP) whenever you need it.

💰 Know Great People? Get Rewarded
$2,000 employee referral bonus for every successful hire.

🏢 Work Your Way
Enjoy flexible schedules that let you balance life and work with ease.

WHAT TO EXPECT:

• Resume Review
• People Operations 30 minute Virtual Screen
• Manager Interview
• Team Interview
• Deliberation/Contingent Offer
• Background Check
• Official offer

Posting Timeline
This role will remain open until filled.

🎯 30/60/90-Day Plan at Choozle

First 30 Days – Learn & Connect

• Immerse yourself in Choozle’s platforms, tools, and workflows
• Build relationships across your team and cross-functional partners
• Observe, ask questions, and understand how your role contributes to company goals

60 Days – Apply & Contribute

• Begin applying your knowledge to real tasks and projects
• Collaborate actively and provide input during team discussions
• Take initiative in leading smaller efforts or owning processes

90 Days – Own & Lead

• Fully own your role’s responsibilities and priorities
• Lead confidently with minimal guidance
• Identify opportunities for growth, efficiency, or innovation in your area

Equal Opportunity
Choozle is proud to be an Equal Employment Opportunity (EEO) employer. We welcome all qualified applicants and ensure fair consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other legally protected status.

Accessibility & Accommodations
We’re committed to the full inclusion of all qualified individuals. If you need a reasonable accommodation to participate in the application or interview process, perform essential job functions, or access employment benefits, please contact us at [email protected] .

Physical Demands
This is primarily a sedentary role. The employee is frequently required to sit, and occasionally to stand, walk, or  bend. 

Pre-Employment Requirements

• A criminal background check is required for candidates receiving a conditional offer.
• Employment is contingent upon successful completion of a background check and verification of authorization to work in the U.S.
• Choozle complies with the Immigration Reform and Control Act and participates in E-Verify.
   

Built In Job Codes

#BI-Remote