The Role
Lead client strategy by developing multi-channel media plans, managing client relationships, and overseeing a cross-functional team. Drive campaign success through analysis and strategic recommendations while ensuring account profitability and retention.
Summary Generated by Built In
The Role
As a Senior Director of Client Strategy (Senior Media Director), you are the primary strategic architect and business lead within the agency, partnering with some of Wpromote’s most significant and complex clients. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution.
You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search, Social, Programmatic, CTV, YouTube, and in some cases, Creative). This role requires a hybrid of account ownership—managing total account health, profitability, and retention—and visionary strategic planning—designing the media mix, partnering with a comms team around audience architecture, and a clear understanding of measurement frameworks that drive enterprise growth.
You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search, Social, Programmatic, CTV, YouTube, and in some cases, Creative). This role requires a hybrid of account ownership—managing total account health, profitability, and retention—and visionary strategic planning—designing the media mix, partnering with a comms team around audience architecture, and a clear understanding of measurement frameworks that drive enterprise growth.
This role will primarily support app-based and subscription-driven brands, requiring experience developing growth strategies that drive user acquisition, engagement, retention, and long-term customer value.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $140,000 - $160,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
We are prioritizing candidates located in the Eastern Time Zone (EST) and available for occasional travel to NYC (1-2x/ month) to best support client and team needs.
*This position may be performed remotely in most states within the US, with some exclusions.
*This position may be performed remotely in most states within the US, with some exclusions.
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Developing cohesive, multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
- Serving as the lead point of contact for client leadership.
- Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
- Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
- Understanding client SOWs and be able to make internal recommendations for how to best service the account
- Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
- Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
- Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.
You Must Have
- 10+ years of experience in media across search (paid and organic), social, programmatic, and video.
- Proven success managing multiple client simultaneously
- Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
- Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
- Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
- Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
Nice to Have
- ISP and/or App experience
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Skills Required
- 10+ years of experience in media across search, social, programmatic, and video
- Proven success managing multiple clients simultaneously
- Ability to produce complex go-to-market strategies and media plans
- Experience working with creative and development teams
- Deep familiarity with standard strategic marketing skills
- Excellent communication skills and ability to lead
- Bachelor's degree in Marketing, Communications, or a related field
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
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