WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.
If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.
THE OPPORTUNITY
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
We are looking for a Director, Media Strategy to join the team and work alongside our data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.
WHAT YOU'LL DO
- Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
- Serve as the senior media strategy contact for the day to day client team
- Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
- Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
- Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
- Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
- Review team output against Known's quality bar before it reaches the client
WHO YOU ARE AND WHAT YOU HAVE
- 10+ years of media planning and strategy experience, with a track record of client relationships that grow over time
- Deep knowledge across paid and emerging media channels, including Connected TV, Partnerships & Experiential and Social
- Fluency in data, measurement, and attribution
- An interest in automotive, sustainability or outdoor and adventure culture
- Experience managing people and scope on complex, multi-workstream accounts
- Strong verbal and written communication skills, and the presence to hold a room with senior client stakeholders
SOME OF OUR PERKS
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $145K-$155K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
#LI-RR1
Skills Required
- 10+ years of media planning and strategy experience
- Track record of client relationships that grow over time
- Deep knowledge of paid and emerging media channels, including Connected TV, Partnerships and Experiential, and Social
- Fluency in data, measurement, and attribution
- Experience managing people and scope on complex, multi-workstream accounts
- Strong verbal and written communication skills
- Ability to hold a room with senior client stakeholders
- Interest in automotive, sustainability, or outdoor and adventure culture
What We Do
Known is built on a foundation of two decades of groundbreaking market research and data science capabilities, which now power our acclaimed strategy and creative groups. Our clients include some of the most innovative brands in the world. We are setting a new standard by delivering those clients the advanced, end-to-end solutions they need, in the most efficient, effective and transparent ways. The result? Marketing that is rooted in science, and designed to succeed, be persistently optimized and profoundly impact our clients’ businesses.
Why Work With Us
We know marketing has fundamentally changed. You’ll very quickly learn that we’re either the most creative scientific company or the most scientific creative company. Whichever you decide, our employees are empowered to live their true north. Our common thread is sharing a passion for revolutionary ideas, reinvention, and channeling curiosities.
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