Director of Marketing

What you will do:

• Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels.
• Brand & Content Leadership: Own Curri’s brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience.
• Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers.
• Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills.
• Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions.
• Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.

What you need to have:

• Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions.
• Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment.
• Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements.
• Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus.
• Team Leadership: Proven ability to manage and mentor a marketing team.
• Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams.
• Product Rollout: Experience working with all growth stakeholders to roll out new products and features.

Bonus Points:

• Prior experience in the logistics, supply chain, or construction technology industries.
• Experience with a brand-building role at a company with a strong, recognizable identity.
• Proficiency in key marketing automation and CRM platforms.

What's in it for you:

• You will have the opportunity to work for a dynamic and successful start-up on a diverse team where you can make a huge impact by doing meaningful work.
• Significant and meaningful responsibilities from Day 1, with the ability to shape our marketing strategy. The possibilities are limitless and depend on you.
• There is no work/life—there is only life, and we want your time at Curri to be life-giving and foster the best version of you. We care about family and your own personal development and don't expect you to always be engaged with work.
• We offer a competitive salary, and benefits including, but not limited to, health, dental, vision, 401K, and an equity compensation grant.