Director, Marketing

Job Description
Achieve is looking for a strategic and customer-focused Director, Marketing to shape how we position and promote Achieve. In this highly cross-functional role, you'll serve as our Head of Integrated Campaigns and Product Marketing drive messaging frameworks, strengthen brand perception, and translate customer insights into impactful marketing strategies. You'll help define what sets us apart and bring the voice of the customer to life across key channels and touchpoints. The ideal candidate is a skilled communicator and strategic thinker with experience in integrated marketing, confident in presenting work and energized by collaboration.
What you'll do

• Execute an Integrated Campaign Framework: Orchestrate the rollout of the primary brand campaign alongside product-specific campaigns for Personal Lending, Home Loans, and Debt Settlement to ensure a unified message across all consumer touchpoints.
• Direct Integrated Creative Asset Production: Produce stories and videos for, and in partnership with, Achieve Lending and Freedom Debt Relief Business Units. Collaborate with creative & social teams to tell integrated product, customer, and brand stories ensuring that all high-impact assets-including CTV, YouTube video, and Podcasts-adhere to the "Smarter Debt" theme.
• Manage GTM Activation & Bill of Materials: Lead the production and distribution of the campaign Bill of Materials (BOM), ensuring all assets-from campaign guides and email nurture sequences to organic social and display banners-are delivered on time and aligned with the strategic messaging architecture.
• Own Customer Review Strategy & Storytelling: Own the consumer and editor review strategy in collaboration with Lifecycle marketing, SEO, PR, and affiliate teams ensuring accurate representation and empathetic engagement on platforms like Google Reviews and TrustPilot. Identify customer success stories and drive content production for ready-to-use testimonial assets for distribution across marketing channels.
• Act as Strategic Product Marketing Messaging Lead: Develop high-impact content, curated resources, and enablement tools (e.g., FAQs, battlecards, scripts) across customer-facing channels that empower teams to deliver clear, consistent, and compelling brand storytelling.
• Synchronize Influencer & Content Partnerships: With social and performance team support, develop and coordinate paid and influencer plans aligning ads to our audiences and creator content on platforms like YouTube, TikTok, and Instagram.
• Translate Insights into Action: Synthesize competitive and consumer research into messaging frameworks, positioning tools, and marketing briefs.
• Monitor Campaign Performance: Manage the campaign timeline from production through optimization, tracking key metrics such as aided/unaided brand awareness and social engagement.

Qualifications
What you'll bring

• Experience: 10-15+ years of experience in integrated marketing, product marketing, go-to-market strategy, or a related role.
• Strategic Storytelling: A proven track record of building effective integrated marketing strategies rooted in customer insight, with a strong advocacy for the consumer perspective.
• Cross-Functional Leadership: Ability to serve as the connective tissue between Product, Creative, and Channel teams to ensure a seamless "Brand-to-Product" transition for the consumer.
• Budget Management: Proven experience managing complex budget allocations across a diverse media mix, including Social, CTV, Search, and Programmatic.
• Full-Funnel Expertise: Experienced across full-funnel marketing, from awareness to retention, across digital and offline channels.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Additional Information
Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Note: We will be unable to facilitate H1-B Visa transfer or sponsorship, along with STEM-OPT Visa.
Work from home/hybrid:
We are proudly offering hybrid options in the Northern CA metro market.
Salary Range: $230,000 to $270,000 salary + bonus + benefits.
This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
Join Achieve, change the future.
At Achieve, we're changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you'll get to be a part of their journey to a better financial future. We're proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job-it's a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve's Talent Acquisition leader.
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
Since 2002, Achieve has grown into one of the largest private consumer fintech unicorns in the U.S., with over $40B in enrollments for our industry-leading, tech-enabled debt resolution services business, and over $11Bn in personal and home loans originations via our banking-as-a-service partner.