Director of Marketing

Overview:

The Director of Marketing is a strategic, results-oriented leader responsible for driving demand, pipeline, and brand growth for a SaaS-based hospitality back-office technology platform. This role owns the marketing strategy and performance while executing primarily through external agencies and specialized partners.

The ideal candidate has deep experience in B2B SaaS marketing and understands the hospitality ecosystem—including owners, operators, management companies, and finance teams. Success in this role requires the ability to translate complex financial and operational value into clear, compelling messaging and to manage agencies with very strong performance accountability.

Essential Duties:

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties. 

Marketing Strategy & Go-to-Market

• Develop and own the integrated marketing strategy supporting lead generation, revenue growth, product adoption, and brand leadership in the hospitality technology market
• Partner with Product, Sales, and Customer Success to align go-to-market motions across prospective owners, operators, and management companies, as well as across the M3 customer base
• Translate product capabilities (accounting, finance, labor, operations, reporting) into differentiated value propositions for hospitality decision-makers

Team Leadership & People Management

• Lead, mentor, and develop a high-performing internal marketing team, fostering a culture of accountability, collaboration, and continuous improvement
• Set clear goals, provide ongoing coaching, and conduct regular performance reviews to support professional growth and operational excellence
• Prioritize team workload, ensure alignment with strategic priorities, and create an environment where team members can thrive and deliver high-impact work

Agency Leadership & Execution

• Lead all external marketing agencies, including demand/lead generation, paid media, SEO/SEM, content, PR, creative, events, and web
• Serve as the primary architect of agency strategy—owning briefs, KPIs, budgets, and delivery timelines
• Hold agencies accountable for pipeline contribution, CAC, conversion rates, and overall ROI
• Regularly assess agency performance and optimize mix, scope, or partners as the business scales, making recommendations to the Chief Sales & Marketing Officer if agency duties and deliverables need modifying

Demand Generation & Revenue Impact

• Drive qualified pipeline and revenue through agency-led digital campaigns, ABM programs, events, webinars, and partner marketing
• Align closely with Sales leadership to support outbound and inbound motions, including ICP definition, segmentation, and messaging
• Ensure marketing programs support longer, consultative SaaS sales cycles common in hospitality technology

Brand, Content & Thought Leadership

• Own brand positioning and messaging in the hospitality technology and financial operations space
• Oversee agency-developed content including case studies, whitepapers, industry insights, customer proof points, and sales enablement assets
• Establish the company as a trusted authority in hospitality finance, operations, and technology modernization

Analytics, Reporting & Optimization

• Work closely with RevOps to define and manage marketing performance metrics, including MQLs, SQLs, pipeline contribution, CAC, LTV: CAC, and channel ROI
• Deliver clear, executive-level reporting on marketing effectiveness and growth impact
• Use data and insights to continuously optimize spend, messaging, channels, and agency execution

Budget & Resource Management

• Own the marketing budget with a strong focus on efficiency, scalability, and measurable return
• Prioritize investments across agencies, tools, and programs based on revenue impact and growth stage
• Identify gaps where new agency capabilities or platforms are needed to support growth